Senior Manager, Global Brand Communications

Job not on LinkedIn

🔥 17 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟠 Senior

🗣️ Communications

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 33 days.
• No salary listed.

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Implus

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🏭 Manufacturing

⚽ Sports

🛒 Retail

Manufacturing • Sports • Retail

Implus is a global consumer-products company specializing in fitness accessories and devices, athletic performance and movement products, hosiery and footwear accessories, and outdoor gear. The company manages a portfolio of brands focused on fitness, lifestyle, and outdoor categories, distributes products through retail and digital channels, and emphasizes corporate initiatives like ESG and talent attraction.

📋 Description

• Translate approved brand positioning, product strategies, value propositions, and consumer insights into globally relevant communication platforms, messaging frameworks, and campaign narratives • Establish communication strategies connecting emotional and functional benefits in consumer-centered ways • Steward consumer-facing brand narrative, voice, and messaging consistency across markets, categories, and channels • Lead annual, seasonal, and product launch communication strategies • Create campaign platforms, messaging hierarchies, communications plans, content briefs, and strategic frameworks • Build scalable campaign architectures for market, channel, and audience needs • Partner with Brand & Product Innovation teams to connect product innovation and consumer value propositions to communications • Translate marketing strategies, consumer insights, and business objectives into creative directions • Define campaign narratives, key messages, audience takeaways, and strategic intent • Develop strategic creative briefs and guide Creative, Content, and Production teams • Ensure executions align with brand voice, personality, visual identity, messaging hierarchy, and positioning • Provide strategic guidance and feedback during creative development • Develop global campaign toolkits, messaging guides, and communication frameworks • Guide regional marketing teams in adapting global campaigns for local relevance • Identify consumer insights, category trends, competitive dynamics, and cultural opportunities • Evaluate messaging effectiveness using consumer feedback and performance data • Partner with cross-functional teams including Brand & Product Innovation, Content & Creative, Digital, Sales, E-commerce, and Regional Marketing • Establish processes, templates, decision rights, and governance for global communication frameworks

🎯 Requirements

• 7–10 years of experience in brand communications, integrated marketing, brand strategy, consumer marketing, or a related discipline • Experience developing communication strategies, campaign platforms, messaging frameworks, and integrated marketing initiatives for consumer brands • Proven ability to translate business, consumer, brand, and product strategies into clear and compelling consumer-facing narratives • Strong presentation, writing, communication, stakeholder management, and influence skills • Demonstrated success leading cross-functional work in a fast-paced, matrixed environment • Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field • Reliable attendance required • Ability to manage deadlines and multiple interruptions • Ability to perform required visual, hearing, dexterity, mobility, and communication activities • May require occasional travel

🏖️ Benefits

• Full-time employment • Remote work arrangement • Occasional travel opportunity • Inclusive and diverse company culture • Equal Opportunity/Affirmative Action employer • Reasonable accommodations available

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