Product Marketing Manager

🔥 23 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

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Improvado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

💼 Consulting

☁️ SaaS

💰 $22M Series A - Improvado on 2022-05

Marketing • Consulting • SaaS

Improvado is an AI-native SaaS platform that centralizes marketing and sales data, connecting 1,000+ sources to provide automated ETL/ELT/Reverse ETL, data transformation, and enterprise-grade data governance. Its conversational AI agent answers natural-language queries, builds dashboards on the fly, generates and runs experiments across ad platforms, and applies creative intelligence to analyze and generate ad variants. The platform targets marketing and analytics teams at enterprises and agencies, emphasizing no-code data pipelines, real-time insights, automated campaign validation, and compliance (SOC 2, GDPR, HIPAA support).

📋 Description

• Own core positioning, category framing and message hierarchy across ICPs and personas • Maintain ICP and persona documentation that is used by the organization • Own the messaging layer and internal rollout for new product and feature launches • Run a structured win/loss interview program with quarterly readouts • Maintain living battlecards and monitor competitor positioning, pricing and product moves • Drive counter-positioning against competitors • Own the core pitch narrative, demo storyline and objection-handling framework • Develop messaging components for new-rep onboarding • Establish a standing weekly cadence with Sales leadership • Provide direct support on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays • Develop Improvado's narrative for Gartner, Forrester and category influencers • Feed structured market and buyer insight into product prioritization • Measure success through competitive win rate, opportunity stage conversion, new-rep time-to-first-deal, enablement adoption, win/loss cadence, and message consistency audits

🎯 Requirements

• 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product • Category fluency in marketing data and measurement, including attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT • Experience with B2B SaaS sold to marketing or data buyers • Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors • Proof of shipped work, including positioning that changed the website and pitch, battlecards used by sales representatives, and a sustained win/loss program • Ability to write claims supported by evidence for skeptical technical buyers • Comfort operating close to Sales through weekly cadences, deal reviews, live calls and direct feedback • Fluent in English, speaking, writing and reading • Ready to work in EST-PST time zones • Nice to have: hands-on SQL, dbt or BI • Nice to have: experience marketing AI capabilities without hype • Nice to have: analyst-relations experience • Nice to have: agency-side or enterprise-brand background • Nice to have: vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming

🏖️ Benefits

• Remote-first environment • 20 working days of PTO per year • US holidays and additional days off • Professional development reimbursement

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