Senior Manager, Product Marketing – CRM

🔥 28 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $148.9k - $260.6k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ServiceNow

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2022-12

Enterprise • SaaS • Artificial Intelligence

ServiceNow is a platform that offers AI-powered solutions and automation for businesses to enhance productivity and streamline workflows. Its AI agents are designed to autonomously learn, reason, make decisions, and take action to transform business processes across various domains such as IT, HR, customer service, and app development. The platform enables organizations to integrate data from diverse sources, facilitating business transformation and operational efficiency. Recognized for its leadership in AI IT service management and trusted by a significant portion of the Fortune 500, ServiceNow collaborates with other global leaders like Microsoft and AWS to bring advanced AI capabilities to modernize business operations.

📋 Description

• Partner with Sales, Demand Generation, and Field Marketing on go-to-market activation • Build launch plans, manage milestones, coordinate cross-functional execution, and close out launches • Identify field positioning gaps for Service CRM and create content and programs to address them • Create sales enablement tools including pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers • Run enablement sessions through live training and recorded content • Work with sales leadership and frontline representatives to assess market effectiveness • Track competitive and market developments, synthesize insights, and distribute relevant information • Build full-funnel assets including thought leadership, event programs, customer stories, and analyst materials • Develop messaging and positioning from value proposition through competitive framing and category definition • Translate product capabilities into customer-facing messaging for customer service, CX, field service, operations leaders, and sellers • Keep messaging current as products and the competitive landscape evolve

🎯 Requirements

• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand generation, or a combination • Proven track record of building and activating GTM programs that drove measurable outcomes • Experience working in or closely alongside enterprise sales organizations • Strong written communication • Comfortable presenting to and working with senior stakeholders, including sales leadership and executives • Bachelor's degree or equivalent experience • Product marketing, solutions marketing, or competitive intelligence background; or sales/revenue enablement leadership; or demand generation/field marketing with strong message ownership; or GTM strategy/go-to-market leadership in a B2B SaaS environment • End-to-end ownership of a GTM motion • Experience building tools sellers actually use • Ability to work effectively with sales • Comfort with ambiguity and operating without a fully paved road • CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus

🏖️ Benefits

• Equity (when applicable) • Variable/incentive compensation • Health plans • Flexible spending accounts • 401(k) Plan with company match • ESPP • Matching donations • Flexible time away plan • Family leave programs • Flexible or remote work persona

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