Product Marketing Manager

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🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Improvado

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

💼 Consulting

☁️ SaaS

💰 $22M Series A - Improvado on 2022-05

Marketing • Consulting • SaaS

Improvado is an AI-native SaaS platform that centralizes marketing and sales data, connecting 1,000+ sources to provide automated ETL/ELT/Reverse ETL, data transformation, and enterprise-grade data governance. Its conversational AI agent answers natural-language queries, builds dashboards on the fly, generates and runs experiments across ad platforms, and applies creative intelligence to analyze and generate ad variants. The platform targets marketing and analytics teams at enterprises and agencies, emphasizing no-code data pipelines, real-time insights, automated campaign validation, and compliance (SOC 2, GDPR, HIPAA support).

📋 Description

• Own core positioning, category framing and message hierarchy across ICPs and personas • Create ICP and persona documentation that is used in practice • Own the messaging layer of new product and feature launches, including internal rollout for field sales readiness • Run a structured win/loss interview program with quarterly readouts • Maintain living battlecards and monitor competitor positioning, pricing and product moves • Drive counter-positioning against competitors • Own the core pitch narrative, demo storyline and objection-handling framework • Develop messaging components of new-rep onboarding • Maintain a standing weekly cadence with Sales leadership • Provide direct support on competitive and enterprise deals, including RFPs, security and technical evaluations, and displacement plays • Develop Improvado’s narrative for Gartner, Forrester and category influencers • Feed structured market and buyer insight back into product prioritization • Measure success through competitive win rate, opportunity stage conversion, new-rep time-to-first-deal, field adoption of enablement assets, win/loss cadence, and quarterly message-consistency audits

🎯 Requirements

• 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product • Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak • Experience with B2B SaaS sold to marketing or data buyers • Reference profile includes marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors • Proof of shipped work, including positioning that changed the website and pitch, battlecards reps actually opened, and a win/loss program that survived past its second quarter • Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking • Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback • Nice to have: hands-on SQL, dbt or BI, enough to validate a claim yourself • Experience marketing AI capabilities without hype • Analyst-relations experience • Agency-side or enterprise-brand background • Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming • Fluent in English (speaking, writing, reading) • Ready to work in EST-PST time zones

🏖️ Benefits

• Remote-first environment • Strong product/market fit: marketing data product for US-based enterprises • 20 working days of PTO per year • US holidays and additional days off • Professional development reimbursement

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