Director, Media – Americas

Job not on LinkedIn

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $160k - $190k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 30 days.

Apply Now

Find Similar Remote Jobs

Incubeta

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Incubeta is a company that provides comprehensive digital marketing solutions, focusing on URL shortening, QR code generation, and analytics. Their platform, the Bitly Connections Platform, helps businesses engage and connect with their audience through customizable and trackable links and QR codes. Incubeta's services cater to a wide range of industries including retail, consumer packaged goods, hospitality, media, and technology, offering tools for marketers, developers, and customer service teams. Their solutions are designed to enhance customer connections and engagement through efficient link management and advanced analytics.

📋 Description

• Lead Incubeta’s media function across the US and Mexico markets • Own people, quality, results, and margin of media delivery for Americas clients • Report directly to the COO • Lead the US Channel Leads and Mexico-based Media Execution team, including its managers • Set goals, priorities, expectations, and accountability for the media team • Own hiring, onboarding, performance management, and career development • Plan capacity and allocate workload across channels, accounts, and markets • Build the operating model for collaboration between US Channel Leads and the Mexico execution team • Identify training and skills development priorities • Build an engaged, accountable team culture across both countries • Define media execution standards across campaign setup, trafficking, optimization, reporting, and account management • Establish and run a scalable quality assurance framework • Conduct regular audits and address recurring quality issues at their root causes • Track quality metrics and report trends to the COO • Translate Global Media standards and platform best practices into playbooks, SOPs, workflows, and controls • Simplify and standardize media delivery across accounts, teams, and channels • Pilot tools and ways of working and scale improvements • Drive platform automation and AI-assisted delivery • Replace manual reporting with automated data pipelines and dashboards • Assess tools using documented payback cases and retire tools that do not pay back • Act as the primary link between the Global Media Capability team and the Mexico execution team • Monitor platform releases, policy changes, and product updates and update internal processes • Serve as senior escalation point for media clients • Partner with Client Services and Sales to retain and grow media relationships • Identify opportunities to expand media scope • Own contribution margin and utilization • Implement time tracking by person, client, and task • Support pricing, scoping, new business pitches, proposals, and SOWs • Provide data-backed client health, risk, and growth insights to the COO • Ensure consistent execution standards for US and Mexico clients • Bring US client expectations into execution standards and QA • Brief the team on market-specific context • Strengthen execution credibility through consistently high-quality output

🎯 Requirements

• Based in the United States • Deep, hands-on experience delivering media for US-based clients • In-platform experience across standard media channels • Experience with Google Ads, DV360, and CM360 • Experience with Meta/Facebook, LinkedIn, and other standard social platforms • Experience leading, building, and developing high-performing teams across the US and Mexico • Experience with campaign setup, trafficking, optimization, reporting, and ongoing account management • Experience establishing quality assurance frameworks, audits, standards, playbooks, SOPs, workflows, and controls • Experience with platform automation, AI-assisted delivery, scripts, automated rules, pacing, anomaly alerts, and AI agents for QA and reporting • Experience with BigQuery and Looker Studio • Understanding of media contribution margin, utilization, pricing, scoping, cost, and account margin • Ability to contribute media expertise to pitches, proposals, and SOWs • Willingness and ability to travel regularly to Mexico • Must be able to work without employment visa sponsorship; Incubeta does not offer employment visa sponsorships upon hire or in the future • Quality obsession, operational rigor, market fluency, people leadership, continuous improvement, clear communication, commercial ownership, executive presence, and builder mindset

🏖️ Benefits

• Opportunities to earn more over time based on individual and company performance

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume