Marketing Automation Engineer, Braze

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 QA Automation Engineer

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inKind

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

👥 B2C

🛍️ eCommerce

💳 Fintech

B2C • eCommerce • Fintech

inKind is a company that provides a dining rewards and payment platform, offering a seamless experience for users who want to earn rewards at thousands of restaurants. Users can pay their restaurant bills through the inKind app and earn 20% back as dining perks. The platform is available on both iOS and Android, and offers access to exclusive offers and events for its users. inKind aims to enhance the dining experience by integrating payment and rewards into a single app.

📋 Description

• Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app • Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls • Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations • QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering • Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch • Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns

🎯 Requirements

• 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent) • 2+ years of experience with Braze • Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing • Dynamic templating skills: conditional blocks, variable logic, and live data integrations • Experience with audience segmentation using behavioral data, custom attributes, and event properties • Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management • Ability to read API responses and event payloads to self-diagnose data issues without engineering support • Liquid code proficiency • Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation • Understanding of email domains/behavior and record management • SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding • Familiarity with TCR rules and regulations

🏖️ Benefits

• Generous PTO and company holiday policy + company-paid Short Term Disability • 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available • Vision plan available at employee cost • Child care benefits and generous parental leave • Dog-friendly Austin office with great views of downtown • Daily lunches and snacks for in-office team members