Manager, Automotive Growth Marketing

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $75k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Inmar Intelligence

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1983

📦 Logistics

💼 Consulting

📣 Marketing

Logistics • Consulting • Marketing

Inmar Intelligence is a company dedicated to using data and technology to empower brands, retailers, and healthcare companies to improve consumers' lives. They specialize in activating data to enhance shopper engagement through Martech solutions, optimize healthcare supply chains, and manage product returns efficiently. Inmar Intelligence integrates artificial intelligence to make data-driven decisions, helping to save shoppers money, improve healthcare safety, and reduce landfill waste. The company focuses on driving consumer loyalty, improving patient safety, and enhancing pharmaceutical returns, promoting a more sustainable and cost-effective environment for both businesses and consumers.

📋 Description

• Own the Automotive demand-generation plan and work backward from quarterly and annual qualified-demo targets • Maintain an operating scorecard and act quickly when performance is off plan • Build integrated campaigns for U.S. franchise dealerships and dealer groups targeting dealer principals, GMs, fixed operations leaders and automotive marketing leaders • Lead strategy and execution for NADA, Digital Dealer and other priority programs • Drive pre-event demand, speaking/content opportunities, demo scheduling, onsite conversion and follow-up • Turn customer proof, dealer pain points, product capabilities and industry insight into content, outbound, paid programs and sales follow-up • Operate across Salesforce, Pardot/Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn and related systems • Own website strategy with the web partner, including landing pages, SEO, conversion optimization, analytics, testing and performance improvement • Drive work through shared marketing teams and external vendors with clear briefs, deadlines, quality standards and accountability • Measure qualified demo volume, dealer/account quality, conversion rates, execution, source attribution and budget discipline

🎯 Requirements

• Meaningful B2B marketing experience in the U.S. automotive retail ecosystem, marketing technology, software, data, advertising, websites or related solutions to franchise dealerships and dealer groups • Firsthand knowledge of the automotive vendor ecosystem and major industry events such as NADA and Digital Dealer • Demonstrated ownership of demand-generation programs tied to qualified meetings, demos, opportunities, pipeline or revenue • Experience executing integrated campaigns across marketing automation, content, digital, paid media, events and sales follow-up • Strong Salesforce and marketing-automation fluency, including attribution, campaign architecture, scoring/routing and funnel reporting • Website, SEO and conversion fluency sufficient to direct a web vendor and connect the digital experience to demand-generation outcomes • Ability to lead through shared resources, challenge assumptions, hold colleagues and vendors accountable, and move work forward through ambiguity • Strong written and verbal English communication • Ability to travel freely throughout the United States as required for industry events, customer meetings and other business needs • Must have authorization to work in the U.S. without employer sponsorship now or in the future • Not eligible for student visa sponsorship, including F-1 OPT or CPT

🏖️ Benefits

• Medical, Dental, and Vision insurance • Basic and Supplemental Life Insurance options • 401(k) retirement plans with company match • Health Spending Accounts (HSA/FSA) • Flexible time off and 11 paid holidays • Family-building benefits, including Maternity, Adoption, and Parental Leave • Tuition Reimbursement and certification support • Wellness and Mental Health counseling services • Concierge and work/life support resources • Adoption Assistance Reimbursement • Perks and discount programs • Annual discretionary bonuses through the Core Company Performance Bonus Plan • Equity grants, sign-on bonuses, and other tailored incentive opportunities • Growing Revenue Incentives • Corporate or VIP Bonuses • Deferred compensation opportunities