Senior Director, Field Marketing

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🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $149.1k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Inovalon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🤖 Artificial Intelligence

Healthcare • Data Cloud • Artificial Intelligence

Inovalon is dedicated to transforming healthcare through its advanced cloud-based solutions and analytics. The company provides healthcare organizations, including payers, providers, pharmacies, and life sciences companies, with tools to enhance patient outcomes, optimize business performance, and improve healthcare economics. The Inovalon ONE® Platform integrates vast data sources and offers a suite of over 100 solutions that facilitate real-time insights and analytics, ultimately enabling better clinical care and administrative efficiencies.

📋 Description

• Own the end-to-end field marketing and events strategy, plan, and calendar across all four business units • Lead industry conferences, executive roundtables, hosted events, and sponsorships from audience targeting and messaging through onsite experience and post-event conversion • Scope, measure, and optimize field programs for pipeline and revenue accountability • Own field and events budgets and direct investment toward high-return programs • Define named-account ABM strategy, target account tiers, 1:1 and 1:few program design, and sales interlock • Direct the ABM execution team and maintain the strategy-owns/execution-runs operating model • Partner with Product Marketing on persona, positioning, value proposition, and competitive narrative • Define the boundary between named-account ABM and broad-based demand programs • Own co-marketing strategy and execution with strategic technology partners including Google, Snowflake, and AWS • Develop joint go-to-market plans, co-branded programs, joint events, and executive engagement • Manage co-marketing investment and market development funds with ROI measurement and reporting • Serve as primary marketing partner to Sales for named accounts and territories • Represent field marketing, ABM, and alliances in commercial and revenue planning • Lead and develop a team spanning events and ABM execution • Build a team producing its own program content • Champion AI-enabled workflows and data-driven decision-making

🎯 Requirements

• 8+ years of B2B marketing experience focused on field marketing, events, and account-based marketing, including direct team leadership • Proven track record building and executing field and ABM programs that drive measurable pipeline and revenue impact • Experience owning co-marketing or alliance partnerships with strategic technology partners • Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution • Ability to partner with and influence senior sales stakeholders, with strong executive presence • Analytical, data-driven approach to program design, measurement, and optimization • Strong writing and messaging judgment • Experience directing cross-functional partners including product marketing, demand generation, and content • Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience • Experience in healthcare technology, health data, or another regulated industry preferred • Hands-on experience with ABM platforms such as 6sense or Demandbase and CRM/marketing automation such as Salesforce or Marketo preferred • Experience managing strategic alliance relationships with hyperscaler or cloud data partners preferred • Must be authorized to work in the United States; position is not eligible for immigration sponsorship

🏖️ Benefits

• Performance-based incentives may be available • Health insurance • Life insurance • Company-paid disability • 401(k) • 18+ days of paid time off • Benefits package with a wide range of choices • Equal opportunity and inclusive workplace