Fractional Head of Growth, Demand Generation Focus

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $2.5k - $3k / month

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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Insight Therapy Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Insight Therapy Solutions is a mental health service provider that emphasizes connection and personalized care. They specialize in teletherapy, offering accessible therapy options tailored to individual needs, budgets, and comfort levels. The company believes in meeting clients where they are emotionally and physically, providing a safe and private environment for therapy sessions regardless of location. This allows clients to engage in effective therapy without the constraints of traditional settings.

📋 Description

• Own and drive all lead generation efforts across the organization • Identify and prioritize 2–3 high-impact acquisition channels • Develop execution plans for each channel and direct the team to implement • Rapidly test, launch, and iterate campaigns • Direct and manage the existing marketing team • Translate strategy into weekly execution plans with clear deliverables • Hold team members accountable for output, timelines, and performance • Provide coaching and structure to improve team effectiveness • Implement and maintain a simple, transparent KPI dashboard • Use data to reallocate effort toward highest-performing channels • Increase total weekly inbound leads by 30–50% in the first 90 days • Establish 2–3 reliable, scalable lead generation channels • Implement weekly reporting tied to leads, conversions, and cost per lead • Identify and validate true lead sources • Launch or significantly expand at least one scalable acquisition channel • Present a clear 60-day execution roadmap

🎯 Requirements

• Demonstrated experience personally driving measurable increases in lead volume • Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output • Experience operating in resource-constrained environments (small teams, limited budgets) • Strong understanding of performance marketing and/or referral-based growth • Ability to quickly diagnose problems and implement practical solutions • Approximately 10–15 hours per week availability

🏖️ Benefits

• Initial term of 90 days, with extension based on performance