Director, Demand Generation & ABM – Integrated Marketing Strategy

🔥 33 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $160k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Sedgwick

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

💼 Consulting

🏥 Healthcare

Construction • Consulting • Healthcare

Sedgwick is a global provider of technology-enabled risk, benefits, and integrated business solutions. They help people and organizations by managing and mitigating risk with solutions in accident, health, disability, unemployment compensation, and liability claims administration, among others. Sedgwick offers services such as claims administration, building consulting, forensic accounting, and forensic engineering. Their specialties include property restoration, brand protection, and loss prevention across several industries, including agriculture, construction, and environmental sectors. The company emphasizes diversity, equity, and inclusion (DEI) as well as environmental, social, and governance (ESG) practices.

📋 Description

• Lead the development and execution of integrated marketing campaigns aligning brand, demand generation, and ABM strategies • Drive pipeline growth, executive engagement, and strategic account penetration • Partner with business unit Presidents and their teams to develop growth marketing strategies • Partner with sales leadership to identify and prioritize strategic accounts • Collaborate with marketing centers of excellence to deploy marketing tactics • Provide stakeholder updates and optimize plans based on results and learnings • Develop best practices and best-in-class marketing approaches with fellow Brand Strategists • Lead campaigns across awareness, engagement, activation, and sales enablement • Manage the team marketing budget and Agile Team resources toward high-value growth initiatives • Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics • Design and execute account-based marketing programs for target industries, buyer personas, and organizational priorities • Coordinate personalized outreach programs, landing pages, executive events, and nurture experiences • Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals • Manage performance optimization through testing, reporting, and analytics • Collaborate with creative, communications, digital, analytics, and business teams • Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement • Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting • Drive continuous optimization across campaign performance, targeting, conversion, and engagement • Provide support, guidance, leadership, and motivation to promote maximum performance • Administer company personnel policies and follow staffing and training standards • Interview, hire, establish performance development plans, and conduct performance discussions • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred • Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM) • Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes • Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities • Strong background in campaign performance analysis and data-driven optimization • Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams • Proficiency with marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase • Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement • Knowledge of lifecycle marketing and revenue operations processes • Familiarity with intent data, audience segmentation, and account scoring methodologies • Strong analytical skills • Excellent communication, presentation, and executive presence skills • Strong organizational and project management skills • Ability to collaborate across cross-functional teams and align stakeholders • Ability to meet or exceed Performance Competencies • Ability to travel as required

🏖️ Benefits

• Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) and matching • PTO • Disability insurance • Life insurance • Employee assistance • Flexible spending account or health savings account • Other additional voluntary benefits • Reasonable accommodations • Equal opportunity and drug-free workplace