Principal Creative, Growth Production

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $167k - $212k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Instacart

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🍽️ Food & Beverage

📦 Logistics

🛍️ eCommerce

💰 $232M Venture Round on 2021-11

Food & Beverage • Logistics • eCommerce

Instacart is a company that offers a flexible approach to work while transforming the grocery industry. It provides an essential service by delivering groceries and household goods to customers' doors in as little as 30 minutes. Instacart offers safe and flexible earning opportunities to personal shoppers and tackles challenges such as rerouting deliveries during snowstorms and connecting customers with coupons and deals. It aims to be the operating system for the grocery industry, thus helping customers save time for other activities. Instacart emphasizes diversity, equity, and belonging in its work culture.

📋 Description

• Own end-to-end production for growth and DR creative across video, photo, social, design, and AI-scalable formats, from brief through final delivery and platform-ready versioning • Run video production hands-on and at scale, including testimonial, UGC, talent-led, short-form, and vertical content for YouTube, TikTok, Instagram, and paid media placements • Plan and produce performance creative using modular shoots and asset systems that generate cutdowns, hooks, and variants • Translate briefs into production strategies, scopes, budgets, and timelines; manage bidding, cost tracking, and reconciliations • Build and maintain creative operational systems for intake, briefing, calendars, asset naming, versioning, approvals, delivery specifications, and reporting • Drive AI production workflows alongside traditional production • Own Business Affairs responsibilities including usage rights, licensing, talent and music clearances, and audit-ready deliverables • Handle localization workflows for multilingual assets • Source, negotiate, and manage production partners and freelance creators • Lead pre-production and on-set operations including casting, locations, permits, insurance, releases, safety, and union/non-union compliance • Establish workflows, templates, and documentation in Airtable, Asana, and Frame.io • Mentor teammates and drive continuous improvement across production • Flex into high-profile commercial and cultural projects as business needs shift

🎯 Requirements

• 13+ years of end-to-end creative production experience delivering multi-channel campaigns (video, photo, social, digital) at an agency or in-house • Direct experience producing growth, performance, or DR creative at volume, including short-form and vertical video, UGC, and iterative creative testing • Proven track record producing testimonial and brand content across multi-market shoots, with hands-on on-set leadership from pre-production through post • Demonstrated experience building creative operations: intake, workflow, templates, asset management, and reporting • Ownership of campaign budgets of $250K+ and experience managing 10+ external partners per project • Fluency in Business Affairs: usage rights, licensing, talent and music clearances, legal, policy, and IP approvals, and audit-readiness • Deep knowledge of production operations: schedules and call sheets, permits and insurance, talent and location releases, and SAG-AFTRA, union, and non-union workflows • Familiarity with AI production tools and workflows • Proficiency with Google Workspace, Airtable or Asana, Frame.io, and basic Adobe Creative Cloud for review and markup • Ability to travel up to 25% for shoots

🏖️ Benefits

• Flexible work location through Instacart's Flex First approach • New hire equity grant • Annual refresh grants • Market-competitive compensation and benefits

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