Assistant Director of Enrollment Growth – Marketing

Job not on LinkedIn

🔥 27 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $5.5k - $8.4k / month

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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WSU

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- employees

📚 Education

🔬 Science

🤝 Non-profit

Education • Science • Non-profit

WSU is Washington State University, a public land-grant research university. It is committed to providing practical education for all, engaging in scholarly inquiry that benefits society, and sharing expertise to positively impact local communities and the state of Washington. WSU focuses on transformative education, cutting-edge research, and innovative academic programs, while striving to address significant societal issues. The university aims to deepen and expand its impact by leveraging the strengths of its various campuses and locations for the betterment of both local and global communities.

📋 Description

• Own the performance engine: paid and organic demand generation, conversion optimization, and CRM-driven nurture • Own the content and brand engine: website content, persona-based messaging, social and video content, and the program’s public voice • Own the full prospective student lifecycle from initial awareness through inquiry, application, and enrollment • Drive measurable increases in qualified leads, application starts, application completions, and enrolled students • Build paid-media funnels and write the copy, content, and creative assets supporting those funnels • Operate with significant autonomy and decision-making authority • Partner with the Program Director on strategy and budget • Work with the technical/web lead, operations lead, and faculty to build, maintain, and continuously improve marketing and enrollment systems • Lead enrollment growth strategy and funnel ownership • Lead content strategy, brand, and digital marketing • Lead conversion optimization, CRM, and lead nurturing • Manage persona segmentation, website, and tracking integrity • Conduct recruitment, partnerships, and outreach • Manage data, analytics, and performance

🎯 Requirements

• Bachelor’s degree in a marketing, business, communications, or related field and four (4) years of progressively responsible professional experience spanning marketing/content and enrollment or growth marketing, or a related combination of both, including at least one (1) year of managerial experience • A Master’s degree in a related field may be substituted for up to one (1) year of the required experience • Any combination of relevant education and professional experience may be substituted for the educational requirement on a year-for-year basis • Demonstrated experience managing high-intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads) • Demonstrated experience creating marketing content and copy (web, email, social, or video) for a defined audience • Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce) • Proven ability to analyze performance data and use metrics to drive decision-making • Strong project management skills with the ability to execute in a fast-paced environment • Excellent written and verbal communication skills • Position Sponsorship Eligibility: Not eligible for work visa sponsorship • Must be a U.S. citizen or lawfully authorized non-U.S. citizen to work; employment eligibility verification required

🏖️ Benefits

• paid sick and vacation leave • paid holidays • medical, dental, life and disability insurance package for employees and dependents • retirement • deferred compensation • optional supplemental retirement accounts • training and development • employee tuition waiver

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