Senior Product Marketing Manager

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Interplay Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

🏢 Enterprise

Education • Enterprise

Interplay Learning is a leading provider of immersive training solutions for skilled trades. The company offers a career development platform with workforce skill simulations training that can be accessed anytime and anywhere, enabling efficient training and skill development. Interplay Learning serves a range of audiences, including enterprises, educators, workforce development organizations, small to medium businesses, and individual learners. They provide virtual training in industries such as HVAC, plumbing, electrical, and facilities maintenance, with the goal of closing the skills gap faster and making employees job-ready in a short period of time.

📋 Description

• Develop deep expertise in Commercial markets, buyers, competitive landscape, and industry trends • Translate market and buyer insights into buyer personas, differentiated positioning, messaging, and product strategy • Develop and execute go-to-market plans for product, feature, and industry launches • Align Product, Sales, Customer Success, and Growth around audiences, messaging, enablement, and success metrics • Build tools, content, training, and insights for Sales and Customer Success • Partner with Demand Generation on campaigns driving awareness, pipeline, and adoption • Develop thought leadership through webinars, conferences, speaking engagements, bylined content, PR, and industry awards • Create presentations, talk tracks, collateral, and other product marketing content • Track market, content, campaign, and enablement performance • Refine marketing approaches and maximize marketing ROI

🎯 Requirements

• 6+ years of product marketing experience • Hands-on experience with buyer personas, product positioning and messaging, sales enablement, product launches, and go-to-market strategy • 5+ years developing product marketing content and sales assets • Experience creating buyer personas, presentations, product collateral, white papers, ebooks, reports, eGuides, and sales briefs • Proven experience owning go-to-market strategy for B2B SaaS products • Exceptional written and verbal communication skills • Ability to translate complex technology and business concepts into clear, compelling value propositions • Strong analytical and strategic thinking • Ability to use market, customer, and business data to inform decisions and measure marketing impact • Experience working in a B2B SaaS or similar technology environment • Experience partnering cross-functionally with Product, Sales, Marketing, and other teams • Bachelor’s degree in Marketing, Communications, Business, or a related field • Must be authorized to work in the United States for any employer without stipulations • Must be a resident of the United States • Must complete I-9 and E-Verify process • Must pass a background check and drug and alcohol screening

🏖️ Benefits

• Mission-driven company • Career development in a dynamic, high growth environment • Passionate, collaborative team • Innovative product - EdTech, VR, AI • Remote-first & flexible hours • Annual learning reimbursement • Family-friendly policies supporting work-life balance • 3 weeks PTO • 1 week Winter Break • Holidays and sick days • Medical, vision, and dental benefits • 401(k) match • Private Company Equity Options • Mental and physical health resources • Social events