eCRM & Marketing Automation Manager

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Jack Westin

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

Education • B2C

Jack Westin is an education company focused on LSAT test preparation. It offers online courses, daily problem explanations, practice materials, and live/recorded lessons and tutoring aimed at law-school applicants seeking to improve their LSAT scores. The company operates primarily as a consumer-facing online education provider.

📋 Description

• Own eCRM and lifecycle messaging end to end, including orchestration, templates, triggers, event handling, and send QA • Migrate from a hosted email platform to an in-house engine built on n8n and AWS SES • Define journey state modeling, parallel running, parity testing, and quality-gated cutover • Build onboarding, abandoned cart, abandoned session, reactivation, and retention journeys • Implement branching logic, wait states, exit conditions, and holdout groups • Govern frequency caps, quiet hours, timezone handling, journey collision rules, preference center, and sunset policy • Connect the customer data platform to the warehouse and downstream tools • Create tracking plans, event taxonomy, and identity resolution processes • Build warehouse-based segments and audiences • Manage deliverability, including SPF, DKIM, DMARC, domain warm-up, suppression integrity, bounce and complaint handling, and inbox placement • Create dashboards, run A/B and holdout tests, deliver weekly eCRM reporting, and document journeys and owned systems • Challenge the defined roadmap where appropriate and deliver projects hands-on

🎯 Requirements

• 4 to 6 years of experience in CRM, eCRM, lifecycle, retention, or marketing automation in B2C or subscription • Hands-on ownership of an engagement or automation platform • Experience with platforms such as Braze, Iterable, Klaviyo, Customer.io, Salesforce Marketing Cloud, HubSpot, Marketo, or comparable tools • Experience building reliable multi-step journeys independently • CDP experience at the schema and pipeline level • Experience with RudderStack, Segment, mParticle, or similar • Fluency in email deliverability • SQL proficiency sufficient to build independent segments • Comfort with APIs and webhooks, including reading JSON, configuring HTTP requests, debugging payloads, and using API documentation unaided • Ability to work hands-on with n8n and AWS SES or transferable expertise in comparable tools

🏖️ Benefits

• Fully remote position • Flexible working arrangements • Stable, US-based company • Opportunity to work on meaningful projects • Professional, collaborative team