Senior Performance Marketer

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $2k - $2.5k / month

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jack Westin

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

👥 B2C

Education • B2C

Jack Westin is an education company focused on LSAT test preparation. It offers online courses, daily problem explanations, practice materials, and live/recorded lessons and tutoring aimed at law-school applicants seeking to improve their LSAT scores. The company operates primarily as a consumer-facing online education provider.

📋 Description

• Own all paid media campaigns end to end across Google Ads, Meta Ads, display, and retargeting • Build and present annual and quarterly media budget plans, including channel allocation, spend pacing, projected CPL, and expected return • Set up, manage, and optimize campaigns hands-on, including bid strategies, audience targeting, ad copy, and creative direction • Brief display ad creative with formats, sizes, messaging hierarchy, and calls to action • Own conversion tracking, UTM tagging, and attribution setup, including fixing known tracking gaps • Deliver weekly performance reports covering spend, CPL, ROAS, conversions to free sessions, and key findings • Run structured creative and audience tests, document learnings, and apply them to future iterations • Identify wasted spend and reallocate budget to improve efficiency • Evaluate new channels and ad formats when justified by data or opportunity • Report to leadership with clear performance recommendations • Drive paid acquisition to free MCAT strategy sessions for Jack Westin’s MCAT preparation and admissions consulting business

🎯 Requirements

• 4 or more years running paid media campaigns hands-on, with a strong record across Google Ads and Meta • Owned budget and been accountable for results • Deep working knowledge of Google Ads across Search, Display, Performance Max, and YouTube • Strong Meta Ads experience: campaign structure, audience build, creative testing, and optimization • Experience with display advertising, including ad formats, retargeting logic, and frequency management • Ability to build a media budget plan covering spend by channel, projected CPL, assumptions, and evaluation metrics • Strong data analysis skills using GA4, platform dashboards, and spreadsheets • Understanding of conversion tracking, UTM architecture, and attribution models • Comfortable diagnosing and fixing tracking problems • Ability to explain performance to a non-marketing audience clearly • Experience in education, test prep, or a high-consideration purchase cycle (nice to have) • Familiarity with HubSpot or similar CRM (nice to have) • Experience with programmatic or DSP buying beyond Google Display Network (nice to have) • Google Ads or Meta Blueprint certification (nice to have)

🏖️ Benefits

• Fully remote position with flexible working arrangements • Full-time engagement with a stable, US-based company • Opportunity to work on meaningful projects with a professional, collaborative team