Director of Growth Marketing – Analytics

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $155k - $192k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 3%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Groups Recover Together

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🛡️ Insurance

💼 Consulting

🏥 Healthcare

Insurance • Consulting • Healthcare

Groups Recover Together is a recovery support organization that specializes in helping individuals regain control of their lives from substance use disorders, particularly focusing on opioid recovery. They offer fast access to Suboxone treatment and provide a range of support options, including in-person and virtual treatment, while accepting insurance and Medicaid. With a non-judgmental approach and a strong emphasis on community support, Groups aims to help members rebuild their lives and maintain their recovery effectively.

📋 Description

• Own the member acquisition engine end to end • Set strategy across paid media, lifecycle, and emerging growth channels • Lead performance marketing across paid search, paid social, display, traditional media, and programmatic • Maximize qualified member acquisition and ROI • Conduct A/B testing, conversion rate optimization, landing page optimization, and audience segmentation • Partner with Finance on forecasts, investment strategy, and budget allocation models • Align demand generation with appointment availability and sustainable care-delivery growth • Partner with Analytics on data quality, attribution, and reporting • Build measurement frameworks, dashboards, KPIs, and operating cadences • Turn insights into strategic recommendations for executive leadership • Manage marketing technology platforms and external agency partners across acquisition, analytics, SEO, and performance marketing • Identify, evaluate, and scale new acquisition channels • Monitor industry trends, competitive dynamics, and consumer behavior • Report directly to the SVP of Marketing & Growth

🎯 Requirements

• 8+ years in growth marketing, performance marketing, digital marketing, or marketing analytics • Experience managing multi-million-dollar budgets • Demonstrated record of improving ROI through data-driven decision-making • Deep expertise in performance marketing, digital acquisition, and growth strategy • Strong understanding of Google Ads, Meta, SEO, web analytics, and marketing automation technologies • Ability to interpret complex datasets and build attribution, forecasting, and reporting capabilities • Demonstrated experience optimizing conversion funnels through experimentation • Experience managing marketing technology platforms and agency relationships • Experience partnering with analytics, product, and operations teams • Bachelor's degree in Marketing, Business, Analytics, Economics, Statistics, or a related field required • Master's degree preferred • Eastern time zone alignment preferred for overlap with clinical and operational teams

🏖️ Benefits

• Bonus • Benefits • Fully remote work arrangement • Up to 20% travel as business needs require • Direct line to the SVP of Marketing & Growth • Opportunity to grow as an individual contributor