Head of Commercial Growth

🔥 0 minutes ago

🐊 Florida – Remote

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⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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Logo of Mercola

Mercola

201 - 500 employees

Founded 1997

🛍️ eCommerce

👥 B2C

🧘 Wellness

eCommerce • B2C • Wellness

Mercola is an online direct-to-consumer retailer and brand focused on health and wellness products. The company operates an e-commerce marketplace selling dietary supplements (vitamins, probiotics, omega-3s, specialized formulations), sports nutrition, personal care and beauty items, healthy foods and groceries, pet health products, and wellness-related home goods. Its site emphasizes natural, organic, regenerative and specialized diet products and offers categories, bundles, and promotional offers for consumers.

📋 Description

• Own revenue outcomes for the existing supplement line and at-home lab tests • Lead new supplement launches from go-to-market planning through sustained sales • Increase new customers, active buyers, repeat purchases, and reorder rates • Run paid acquisition through Hawke Media, set targets, review results weekly, and hold the agency accountable for customer acquisition cost and revenue • Reallocate channel spend based on measured return and growth efficiency • Turn Florida practitioner-clinic and UK gym bone-screening partnerships into measurable sources of customers and product revenue • Monitor commercial performance and improve acquisition cost while scaling volume profitably • Operate directly across acquisition, agencies, and partnerships before building a team

🎯 Requirements

• Proven experience growing a direct-to-consumer health or supplement business • Demonstrated record of reducing customer acquisition cost while scaling customer volume • Experience managing performance agencies against business results • Direct accountability for acquisition and revenue outcomes • Documented results with specific numbers, including customers acquired, revenue growth, acquisition cost, and repeat purchase performance • Hands-on commercial approach, sound economic judgment, and willingness to take direction and adjust quickly • Leadership experience at a direct-to-consumer health, wellness, subscription, or online-scaled supplement brand preferred • Experience launching supplements into an existing customer base preferred • Experience selling diagnostics or at-home lab tests directly to consumers preferred • Revenue generation through practitioner, clinic, or fitness-facility partnerships preferred • Experience operating in both US and UK markets preferred

🏖️ Benefits

• Medical, Dental, and Vision coverage • Optional Accident, Hospital Indemnity, and Critical Illness • Employee Assistance Program (EAP) • Employer-paid Life and AD&D Insurance • Optional Supplemental Life and AD&D Insurance • Short- and Long-Term Disability Insurance • Flexible Spending Accounts • Health Savings Accounts • Dayforce Wallet – get paid as you earn • Employee Discount • Retirement Planning (401k with matching contribution) • Pet Insurance • Wellness Program Offerings • Paid Time Off, accrued per pay period based on years of service, starting at 15 days annually • 9 Paid Holidays per year, including 1 floating holiday • Base salary plus performance pay tied directly to new customers, active buyers, monthly product revenue, and customer acquisition cost • Opportunity to build a team after establishing direct operating results

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