Vice President, Commercial Marketing

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Midi Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

🍽️ Food & Beverage

Consulting • Insurance • Food & Beverage

Midi Health is the only virtual care platform dedicated to female midlife health, focusing specifically on perimenopause, menopause, and related health issues. Designed by experts, Midi Health aims to assist women aged 40 and above in navigating the complexities of midlife health through a holistic approach that considers individual health history, lifestyle, and genetics. The platform offers customized care plans that may include hormonal and non-hormonal medications, lifestyle coaching, wellness therapies, and more, all while being covered by most PPO insurance plans.

📋 Description

• Own the strategy, execution, and results of Midi’s B2B commercial marketing function • Build and lead a multidisciplinary marketing organization • Evolve Midi’s brand beyond direct-to-consumer marketing • Develop B2B messaging and positioning for payers, employers, and health systems • Architect and execute data-informed account-based marketing strategies for enterprise accounts • Build and scale MarTech infrastructure with attribution and end-to-end data visibility • Use AI and automation to improve marketing operations, content velocity, and campaign performance • Build thought-leadership programs with clinical and research teams and measure pipeline impact • Monitor competitive and market intelligence and translate research into positioning and product marketing decisions • Own commercial marketing strategy, budget, KPIs, and P&L • Drive pipeline contribution, revenue influence, and LTV/CAC improvements • Drive scalable member acquisition through testing, message refinement, and multi-channel optimization • Partner with Commercial leadership on collateral, training, RFP support, and deal-stage content • Hire, mentor, and scale a high-performing marketing organization • Drive executive alignment and represent commercial marketing at the leadership table

🎯 Requirements

• 10+ years of B2B marketing experience • 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets • Experience in high-growth environments; healthcare, digital health, or highly regulated B2B/B2B2C environments strongly preferred • Demonstrated track record of owning pipeline, revenue influence, LTV/CAC, or a similar business metric • Deep understanding of the healthcare ecosystem • Direct experience marketing to and negotiating credibility with payers, employers, and health systems • Fluency with modern marketing automation and MarTech stacks; HubSpot is a plus • Genuine enthusiasm and practical experience using AI tools to improve team leverage, speed, and creative output • Experience owning and managing a significant marketing budget • Proven success architecting and executing data-driven ABM strategies for large enterprise accounts • Executive presence and ability to influence at CMO, C-suite, and board level • Ability to translate strategy into a compelling story for non-marketers • Bias toward action and ability to resolve ambiguity • Strong people leadership, including hiring, mentoring, and retaining marketers • Candidates must be authorized to work in the U.S. without current or future sponsorship needs

🏖️ Benefits

• Additional compensation, including equity and benefits • Option for hybrid work in the Bay Area • Equal Opportunity Employer committed to pay equity