Programmatic Media Director – Awareness

🔥 6 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

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👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Jump 450

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

Jump 450 is a digital advertising company that specializes in hyperscaling businesses through creative storytelling and digital media buying. They focus on creating effective advertising solutions by leveraging data, creative production, and advanced analytics to drive growth for their clients. Jump 450 partners with brands as an extension of their marketing teams, offering services such as media buying on social channels, creative content development, and custom analytics solutions. With a strong record of driving significant revenue for clients across various industries, Jump 450 helps businesses cut costs and improve their advertising efficiency.

📋 Description

• Serve as the clients’ go-to expert in Programmatic and Awareness Media while overseeing the broader media strategy and performance of client campaigns • Own end-to-end campaign strategy and execution across programmatic platforms, with a strong emphasis on The Trade Desk, as well as direct media partnerships • Develop and execute integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels • Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting • Build and present multi-channel media plans with clear budget allocations, KPIs, pacing, and testing roadmaps • Drive continuous optimization using a deep understanding of real-time bidding, audience segmentation, platform algorithms, and broader media performance • Collaborate with creative and analytics teams to develop test-and-learn strategies that improve campaign effectiveness across channels • Provide high-touch communication with clients, including strategic recommendations, performance reporting, and actionable next steps • Stay ahead of trends across ad tech, emerging media opportunities, platform capabilities, and data privacy regulations to inform and future-proof campaign strategy • Analyze performance across channels, synthesize insights, and deliver executive-level reporting and recommendations • Develop strategic roadmaps and test plans that ladder up to client business goals with a strong focus on efficiency, scale, and brand impact • Train and mentor junior team members in programmatic and broader media planning and activation best practices

🎯 Requirements

• 5+ years of experience in paid media with deep, hands-on expertise in Programmatic advertising • Strong proficiency in at least one major DSP, including The Trade Desk, DV360, or Amazon DSP; experience with The Trade Desk is highly preferred • Experience establishing and managing direct media partnerships across endemic, CTV, linear TV, OOH, and/or print to support broader awareness media strategies • Demonstrated experience with publisher negotiations, media planning and strategy, campaign activation, and reporting • Experience developing sophisticated, multi-channel media strategies across both programmatic and direct media buys • Skilled in media analytics, forecasting, pacing, testing, and translating insights into actionable recommendations • Comfortable managing multi-million-dollar media budgets with accountability to campaign KPIs and broader business objectives • Excellent communication and client-facing skills, with the ability to simplify complex media strategies and drive alignment • Strong understanding of attribution, measurement, audience strategy, and incrementality testing • Self-starter mindset with the ability to thrive in a fast-paced, entrepreneurial, and collaborative environment