Senior Director, Segment Marketing – Platform & Strategic

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Kaseya

Kaseya

1001 - 5000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $2M Venture Round on 2020-07

Cybersecurity • SaaS • Enterprise

Kaseya is a global provider of IT management software that offers a comprehensive suite of solutions designed to enhance the efficiency and security of IT operations for managed service providers (MSPs) and IT departments. With features that include endpoint management, cybersecurity, backup and recovery, and compliance management, Kaseya empowers organizations to automate processes, reduce costs, and protect critical data in a technology-driven environment. The platform leverages AI to streamline IT management, enabling teams to focus on strategic initiatives and improve service delivery.

📋 Description

• Define, own, and continuously sharpen Kaseya's master platform narrative • Ensure individual product stories ladder up to one coherent, differentiated platform message • Develop proof points, ROI narratives, and customer evidence for buyers • Own marketing strategy for strategic and enterprise-scale accounts, including segmentation, messaging, and account-based marketing strategy • Support strategic deals through executive briefings, platform-level pitches, and C-suite-facing content • Lead platform-level competitive intelligence and own the competitive narrative • Monitor market dynamics and translate them into positioning and strategy recommendations for the CMO and executive team • Represent the platform story externally at flagship events, analyst briefings, webinars, and industry forums • Bring strategic-audience insights into product, pricing, and packaging conversations • Build and mentor a small, high-leverage team and drive outcomes across product marketing, demand generation, communications, product, and sales

🎯 Requirements

• 12+ years of B2B software marketing experience, including 5+ years in senior product marketing, segment marketing, or GTM strategy leadership roles • Demonstrated success marketing a multi-product platform or integrated suite, with a track record of building and telling a platform-level story • Experience marketing to IT buyers and influencing enterprise or strategic-account buying decisions • Executive presence and exceptional communication skills, with comfort presenting to C-suite audiences, industry analysts, and large stages • Strong analytical foundation, with positioning and strategy grounded in market evidence and business cases • Proven ability to lead through influence in a matrixed organization and operate effectively in a fast-paced, high-growth environment • Familiarity with the IT management, security, or infrastructure software landscape • Experience at a company that grew through acquisition, integrating acquired products into a unified platform narrative • Background working alongside or within the MSP, channel, or IT services ecosystem • Analyst relations experience (Gartner, Forrester, Canalys) • Experience building or scaling account-based marketing programs for enterprise audiences

🏖️ Benefits

• Equal employment opportunity to all employees and applicants without regard to protected characteristics

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