VP of Sales – Foodservice

🔥 21 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $200k - $260k / year

⏰ Full Time

🔴 Lead

🤑 Sales

👻 Ghost score 0%

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Kettle Cuisine

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

🏭 Manufacturing

🏨 Hospitality

📦 Logistics

Manufacturing • Hospitality • Logistics

Kettle Cuisine is a U. S. -based artisan food manufacturer founded in 1986 that produces fresh, ready-to-use soups, sauces, broths, refrigerated and frozen proteins and sides. The company supplies restaurants, foodservice operators, distributors and retailers, combining scratch-made culinary techniques with large-scale production across multiple facilities to deliver consistent, high-quality, fully cooked products under several brands.

📋 Description

• Develop and execute annual and multi-year foodservice sales strategies • Deliver revenue, contribution margin, market-share, profit, and annual-plan objectives • Lead, coach, and develop seven to eight regional managers and directors • Build customer, regional, portfolio, and broker plans with measurable objectives and performance reviews • Manage pricing, trade investment, customer profitability, forecasts, and operating-plan delivery with Finance • Own the strategic Sysco relationship and lead senior-level customer engagement • Build relationships with distributors, re-distributors, operators, GPOs, cash & carry customers, and convenience-store customers • Lead broker strategy, selection, performance, training, incentives, and accountability • Expand portfolio presence, distribution, item placement, assortment quality, and customer pull-through • Lead sales components of new product launches, portfolio renovations, private-label programs, and customer innovation initiatives • Collaborate with Operations, Supply Chain, Manufacturing, Quality, Customer Service, Finance, Marketing, Culinary & Innovation, and PMO • Resolve customer, service, quality, pricing, supply, and commercialization issues • Represent the foodservice business in senior leadership discussions, planning, customer meetings, trade shows, and industry events • Ensure accurate use of CRM, sales reporting, customer plans, forecasts, demand plans, and commercial systems

🎯 Requirements

• Bachelor’s degree in business, marketing, food science, hospitality, or a related field • 12+ years of progressive sales and commercial leadership experience in foodservice, CPG, food manufacturing, or a related industry • Demonstrated success leading a distributed sales organization across multiple regions, channels, and customer types • Deep understanding of foodservice route-to-market dynamics, including broadline distribution, re-distribution, GPOs, brokers, commercial operators, non-commercial accounts, cash & carry, and convenience-store channels • Proven experience managing strategic distributor and operator relationships, ideally including Sysco or comparable national broadline customers • Experience building and executing joint business plans, customer growth plans, broker strategies, and multi-year commercial plans • Strong financial and business acumen, including pricing, trade investment, margin management, forecasting, and customer profitability • Demonstrated ability to expand portfolio presence through distribution growth, assortment expansion, new product placement, private-label programs, and customer innovation • Strong executive presence, negotiation skills, presentation skills, and written and verbal communication • Experience using CRM and commercial analytics to manage performance and make decisions • Willingness and ability to travel frequently, including overnight travel • Advanced degree is a plus