Director, Growth – Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🏄 California, Colorado, +12 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🌽 Illinois – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🌴 South Carolina – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $225k - $239k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Kickstarter

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

👥 B2C

🌍 Social Impact

📱 Media

💰 Series D on 2022-01

B2C • Social Impact • Media

Kickstarter is a crowdfunding platform that allows creators to bring their projects to life with the support of backers. It covers a wide range of categories, including art, comics, design, film, games, and technology. Kickstarter has successfully funded over 270,000 projects, with over $8 billion pledged by backers worldwide. The platform also highlights projects from diverse creators, such as Black, Hispanic, Latin, LGBTQIA+, and others to promote creativity and inclusivity.

📋 Description

• Own product positioning and messaging for creators and backers • Develop and execute go-to-market strategies for product and feature launches • Design, standardize, and manage tiered launch and promotion packages • Build and manage sales enablement materials, talk tracks, competitive positioning, and training for the Outreach team • Lead demand generation programs, including webinars, open calls, and referral programs • Standardize marketing processes, tools, and briefs • Define and track performance metrics for product adoption, enablement effectiveness, and launch package delivery • Partner with Product, Outreach, and Lifecycle Marketing teams • Build product marketing and go-to-market systems from the ground up for Kickstarter’s global marketplace

🎯 Requirements

• Proven product marketing leadership experience • Experience building scalable programs from scratch • Ability to translate product capabilities into audience-facing narratives and positioning • Sales enablement experience, including content, tools, and training that measurably improve performance • Data-driven approach with ability to measure success through KPIs and drive continuous improvement • Exceptional cross-functional operating skills and ability to influence Product, Sales, and Marketing teams • Experience with CRM strategy, marketing automation, and the modern marketing technology stack

🏖️ Benefits

• Fully virtual/remote work arrangement • Support for employees based in California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, New York, Oregon, South Carolina, Virginia, Vermont, Washington, and the United Kingdom • Inclusive work environment • Equal opportunity employment • Fair and consistent interview process

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