Influence & Partnership Manager

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Logo of Kowa

Kowa

2 - 10 employees

Founded 2017

💊 Pharmaceuticals

🏥 Healthcare

🏨 Hospitality

Pharmaceuticals • Healthcare • Hospitality

Kowa is a diversified Japanese corporate group (Kowa Company, Ltd. / 興和) founded in 1894 that operates multiple business divisions including pharmaceuticals (医薬事業部), industrial-related, lifestyle-related, and hospitality. The company develops and commercializes prescription medicines (recent press releases note approvals for a cholesterol treatment and an ophthalmic glaucoma product, and an NDA submission for K-911 to the U. S. FDA), while also maintaining industrial and consumer businesses and hospitality operations. Its corporate materials emphasize health and environment, sustainability, and a long corporate history.

📋 Description

• Lead brand influencer and creator partnership strategy across awareness, credibility, retail activation, and customer acquisition • Identify, source, vet, negotiate, manage, and scale influencer partnerships • Build influencer pipelines across sports, fitness, wellness, lifestyle, performance, and culture verticals • Evaluate creators based on audience quality, engagement, brand fit, authenticity, content quality, and conversion potential • Develop tiered influencer strategies spanning seeding, paid partnerships, ambassador programs, and marquee talent relationships • Source athletes, experts, trainers, wellness professionals, and creators to strengthen brand credibility and generate content assets • Develop influencer and ambassador programs supporting product launches, retail activations, sampling initiatives, and community engagement • Negotiate influencer rates, deliverables, usage rights, whitelisting permissions, paid media rights, exclusivity, and partnership terms • Structure agreements for flexible content usage across paid media, retail, Amazon, social, PR, websites, and future marketing initiatives • Partner with legal and leadership teams on contracts, compliance, disclosures, risk management, and approvals • Manage campaign timelines, briefs, approvals, deliverables, posting schedules, product shipments, launch timing, and activation logistics • Maintain influencer calendars, posting cadence, deliverable trackers, campaign reporting, and operational workflows • Coordinate influencer participation in retailer events, trade shows, sampling programs, consumer activations, and brand experiences • Manage creator content collection, organization, tagging, distribution, and cross-functional utilization • Support athlete, celebrity, and strategic talent relationships, including appearances, deliverables, and contractual obligations • Develop influencer programs supporting retail sell-through, shopper marketing, customer acquisition, and distribution growth • Align influencer activity with sales, marketing, retailer priorities, promotions, and key customer initiatives • Repurpose influencer-generated content across paid media, Amazon, retail marketing, retailer presentations, and consumer communications • Expand high-performing creators into long-term advocates, ambassadors, and retail activation partners • Build and manage long-term influencer, ambassador, athlete, celebrity, and strategic talent relationships • Develop partnership roadmaps across paid media, retail support, PR opportunities, and brand storytelling • Cultivate relationships with agents, managers, creators, and talent networks • Identify emerging talent and establish strategic affiliations • Track reach, engagement, traffic, conversions, sales lift, attribution, and ROI metrics • Partner with Growth and Analytics teams to evaluate creator effectiveness, paid usage performance, whitelisting results, and content scalability • Identify content suitable for paid media investment and broader channel deployment • Build dashboards, attribution frameworks, affiliate tracking programs, and post-campaign reporting • Perform other duties as assigned

🎯 Requirements

• High school diploma required; associate degree or higher preferred • 2–4 years of experience in influencer marketing, talent partnerships, creator marketing, or social partnerships • Experience working with consumer brands, CPG, wellness, sports, beverage, or lifestyle brands preferred • Strong network of creators, agents, managers, or influencer ecosystem relationships preferred • Proven experience negotiating influencer deals, including usage rights, whitelisting, paid media rights, and deliverable structures • Strong understanding of influencer performance metrics including engagement, CPM, CPV, attribution, and conversion measurement • Experience managing influencer campaigns across paid, organic, retail, and performance marketing objectives • Highly organized with strong project management and communication skills • Comfortable balancing creative relationship-building with performance accountability • Familiarity with influencer platforms, affiliate tools, attribution tools, and reporting systems preferred

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Critical illness insurance • Accident insurance • Voluntary life insurance • Company-paid short-term disability • Company-paid long-term disability • Company-paid employee life insurance policy • 401(k) plan with company match after 90 days of employment • Monthly accrued Paid Time Off • Leadership-approved holidays

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