Senior Product Manager – Growth Marketing Enablement

🕒 September 23

🇺🇸 United States – Remote

💵 $110.4k - $220.8k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 6%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 48 days.
• Jobs at this company usually fill in 42 days.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own the connective tissue between marketing and product at Kraken Consumer • Define the marketing product roadmap, intake model and collaboration standards • Build product surfaces supporting paid social, search, affiliates and offline acquisition campaigns • Shape mobile acquisition through in-product social, creator partnerships, community and friend-referral mechanics • Own user acquisition and reactivation lifecycle initiatives • Design and launch campaign experiences across push, email, social, paid, in-app and web channels • Improve lifecycle messaging and conversion • Own incentives for new and returning users, including offers, referrals, recurring deposits and earn-led campaigns • Identify funnel leaks and run experiments to improve conversion • Improve landing page and search performance • Build foundations that make paid and offline channels measurable • Partner with marketing, design, engineering and data as the growth-enablement owner • Define and report acquisition and reactivation metrics, including unsuccessful experiment results • Contribute to Kraken Consumer, a crypto platform offering spot trading, margin, futures, staking and OTC services

🎯 Requirements

• More than 5 years working as a Product Manager • More than 2 years working within Growth marketing • Experience owning a marketing product roadmap end to end • Experience designing and launching tailored campaign experiences across in-app and web journeys • Experience with lifecycle messaging, including push and email • Experience with offers, referral mechanics, recurring deposits and earn-led campaigns • Experience applying user psychology and UX thinking to optimize conversion funnels • Experience improving landing page and search performance • Experience building product foundations for measuring paid and offline channels • Ability to partner with marketing, design, engineering and data teams • Ability to define and report acquisition and reactivation metrics • Applicants may be asked to complete job-related skills or work-style assessments • Must select a city and country of work • Must disclose whether work authorization sponsorship will be needed

🏖️ Benefits

• Equity program • Bonus program • Wellness allowance • Medical benefits • Dental benefits • Vision benefits • 401(k) • Dogfooding Kraken products is required for everyone once they join Kraken

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