Product Marketing Manager

Job not on LinkedIn

🔥 7 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Labcorp

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1969

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Post-IPO Debt on 2019-06

Consulting • Logistics • Healthcare

Labcorp is a leading global life sciences company that provides comprehensive clinical laboratory and end-to-end drug development services. The company offers a wide range of diagnostic tests and services for patients, providers, and biopharmaceutical companies. Labcorp specializes in areas such as oncology, women's health, neurology, and genetics, offering both routine and specialized laboratory testing. It supports healthcare systems and organizations with clinical lab testing, health assessments, and employee wellness programs. Labcorp also plays a significant role in the biopharma sector, providing nonclinical research, central laboratory services, and consulting for drug development and commercialization. With their commitment to science and innovation, Labcorp aims to improve health and change lives worldwide.

📋 Description

• Create commercial messaging and sales enablement programs and assets, including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks • Equip sales and customer success teams with messaging, tools, and training to communicate Ovia’s value within the women’s health market • Gather market feedback and improve enablement training, resources, and feedback loops • Translate product updates into customer-focused messaging and commercial assets • Support portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women’s health solutions • Develop messaging frameworks, value propositions, and customer narratives • Define messaging for health plans, employers, providers, consultants, and channel partners • Audit and update materials to ensure consistent positioning • Translate new capabilities into market-ready messaging with Product Management and Clinical teams • Support go-to-market planning for product launches, feature releases, partnerships, and strategic initiatives • Manage launch plans across Product, Marketing, Sales, Customer Success, Clinical, and Partnerships • Develop launch messaging, positioning, sales readiness materials, and internal communications • Establish launch success metrics and optimize go-to-market performance • Monitor competitive activity, healthcare trends, employer and payer priorities, and women’s health market dynamics • Conduct market research and synthesize customer insights • Coordinate with Sales, Customer Success, and Product to understand customer needs and market opportunities • Use competitive intelligence to strengthen differentiation and inform roadmap discussions • Manage strategic thought leadership and evidence-based content • Support webinars, conferences, executive presentations, speaking opportunities, and strategic campaigns • Use AI to accelerate content development, insight generation, recurring workflows, and intelligence synthesis • Maintain shared AI tools, templates, and knowledge resources • Track and measure KPIs for portfolio marketing, product launches, and commercial enablement • Analyze campaign performance, launch metrics, content engagement, and sales feedback • Present recommendations and business insights to commercial and executive leadership

🎯 Requirements

• Bachelor’s degree • 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities • 1 or more years experience working in Women’s Health, including familiarity with women’s health topics (preferred) • 1 or more years experience with B2B and B2B2C go-to-market and sales motions (preferred) • 2 or more years experience in sales enablement program development and continual team training needs (preferred) • Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately affect women • Experience using competitive intelligence platforms and tools • Ability to approach health topics with empathy, accuracy, and cultural awareness • Experience working cross-functionally with sales, product, and marketing teams • Customer- and revenue-oriented thinker • Proactive, curious, and eager to learn • Adaptable and comfortable proposing fixes and solutions

🏖️ Benefits

• Annual bonus under the Labcorp Bonus Plan • Medical insurance • Dental insurance • Vision insurance • Life insurance • Short-term disability (STD) • Long-term disability (LTD) • 401(k) • Paid Time Off (PTO) or Flexible Time Off (FTO) • Tuition Reimbursement • Employee Stock Purchase Plan