Senior Public Relations Manager

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LastPass

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

Cybersecurity • SaaS • B2B

LastPass is a leading password management and cybersecurity company that offers solutions for both individuals and businesses. With a strong focus on security and privacy, LastPass provides a secure vault for storing and managing passwords, ensuring that sensitive information remains protected. It offers multi-device access and a variety of features such as password sharing, dark web monitoring, and multifactor authentication to enhance user security. LastPass serves various user groups with its Personal, Families, Teams, and Business plans, catering to both personal and enterprise-level security needs. Additionally, its zero-knowledge encryption model ensures that only users have access to their password details. LastPass's commitment to providing a safe and user-friendly password management experience makes it a preferred choice for millions worldwide.

📋 Description

• Lead proactive media relations across security trade, business, and technology press, turning company milestones into earned coverage • Manage an external PR agency, setting scope, priorities, and a high bar for output • Build and run communications around product launches, industry events, and original research • Maintain the corporate messaging framework and align public communications across channels • Develop executive visibility through speaking opportunities, bylines, and select media engagements • Partner with security and legal to maintain issues and crisis communications preparedness, including protocols and holding statements • Establish communications measurement, including share of voice, message pull-through, and sentiment • Collaborate with brand, product marketing, and demand generation so earned, owned, and paid channels tell one story • Report to the Head of Marketing and partner with senior leadership, product, security, and legal

🎯 Requirements

• Proven experience leading communications or public relations programs in B2B software, ideally in cybersecurity or adjacent technical categories • Proven track record earning media coverage through established press relationships • Proven experience managing an external PR agency to measurable outcomes • Background in crisis and issues communications within a security-sensitive or regulated environment • Strong writing and editing ability, including producing first drafts • Trusted communications counselor who stays calm and clear when stakes are high • Rigorous operator who measures and defends communications impact with data • Experience communicating through a company repositioning or category creation effort is great, but not required • Familiarity with identity, access management, or AI governance markets is great, but not required • Experience supporting creator, influencer, or community programs with technical audiences is great, but not required

🏖️ Benefits

• Remote-first culture • Competitive compensation • Flexible Paid Time Off policies • Quarterly Self-Care Days (4 extra paid days off annually) • Volunteer Days • Parental leave • Comprehensive health coverage, including dependents • Home office setup support • LastPass Families free account for up to 5 members • Continuous learning and development opportunities • Annual learning stipend • Peer-to-peer recognition through Motivosity • Employee Assistance Program for well-being support • Remote work stipend • Short-Term or Remote-Centric Work Arrangements for added flexibility