
51 - 200 employees
Founded 2015
📣 Marketing
📱 Media
👥 B2C
Marketing • Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
🔥 0 minutes ago
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51 - 200 employees
Founded 2015
📣 Marketing
📱 Media
👥 B2C
Marketing • Media • B2C
Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.
• Execute high-impact landing page and funnel tests across high-traffic campaigns • Build, launch, monitor, and report on revenue-driving optimizations • Perform continuous optimizations across device types and user journeys, including copy, UI/UX, and advertiser order • Ensure tests and optimizations are implemented error-free, follow specifications, and are tracked accurately • Summarize and document test results to inform future optimizations • Partner with optimization leads to move quickly on ideas, reduce bottlenecks, and become the subject matter expert on assigned offer verticals • Work cross-functionally to gather inputs, finalize creative, and prepare launches • Create and monitor reports tracking multiple internal and external KPIs • Catch bugs and tracking issues before they go live • Share learnings to improve broader team execution
• Strong follow-through and task ownership; thrives on getting things done • Understanding of direct response mechanics and high-volume testing environments, preferably in financial services, home services, insurance, or similar lead-form categories • Experience running A/B tests, QA'ing launches, and reporting on test outcomes • Comfortable updating copy, layout, and page flows within testing tools or CMS • Solid understanding of conversion drivers • Working knowledge of analytics platforms such as Google Analytics, Looker, or similar • Ability to balance internal and external pressure to drive competing KPIs • Experience optimizing lead form pages end-to-end through UI/UX savvy • Clear communication and ability to work across Copy, Design, and Media teams • Creative mindset and ability to identify UX friction and suggest behavior-based improvements • 5+ years in a performance marketing or CRO execution role • Experience launching tests, owning strategy, QA, and implementation, and collaborating with strategic leads
• Base salary, profit-sharing bonus, and competitive benefits • Remote-first work arrangement • Diverse and inclusive team and culture
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