Director of Marketing – Digital Growth

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $135k - $155k / year

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

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LAW OFFICES OF MICHAEL P. MCCREADY, P.C.

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11 - 50 employees

⚖️ Legal

👥 B2C

Legal • B2C

LAW OFFICES OF MICHAEL P. MCCREADY, P. C. is a Chicago-based personal injury law firm founded in 1999 that represents individuals injured in a wide range of civil matters. The firm handles motor vehicle accidents (car, truck, motorcycle, bus), premises liability (slip and fall, dog bites), product liability, medical malpractice, workers’ compensation and wrongful death claims, and emphasizes catastrophic-injury and high-value settlements. McCready Law serves Chicago, Northwest Indiana, St. Louis and other Midwest locations through multiple offices, offers free consultations and works on a contingency-fee basis; the firm highlights long-standing community involvement and states it has recovered hundreds of millions for clients.

📋 Description

• Lead and execute the firm's marketing strategy with emphasis on digital lead generation and measurable results • Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads • Oversee SEO, local search, website performance, landing pages, content, and digital advertising • Analyze qualified leads, cost per lead, conversion rates, and cost per signed case • Collaborate with the Intake team to understand lead quality and improve conversion opportunities • Manage marketing agencies, vendors, budgets, and internal resources while holding them accountable for results • Identify underperforming campaigns, troubleshoot problems, and implement improvements • Develop creative marketing initiatives to strengthen the firm's brand and expand its reach • Ensure marketing materials comply with legal advertising requirements and firm standards • Provide clear reporting and actionable recommendations to leadership • Report directly to the Chief Operating Officer • Work Monday through Friday, 8:30 a.m. to 5:00 p.m. Central Time • Occasional travel to firm locations may be required

🎯 Requirements

• At least six years of progressive digital marketing experience, with proven success generating measurable results • Strong hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation • Experience using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools • Ability to manage marketing budgets and evaluate return on investment • Experience leading teams, agencies, or vendors • Understanding of the difference between generating leads and generating quality leads that convert into business • Strong analytical skills, creativity, accountability, and follow-through • Ability to work independently while collaborating with leadership and other departments • Personal injury law firm marketing experience is strongly preferred • Bachelor's degree in Marketing, Business, Communications, or a related field is preferred • Equivalent professional experience will be considered

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Retirement benefits • Paid time off • Paid holidays • Other eligible firm-sponsored benefits

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