Vice President of Growth

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170 - $220 / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Laylo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

☁️ SaaS

📣 Marketing

💰 $3M SEED+ on 2022-09

SaaS • Marketing

Laylo is a drop CRM and marketing platform for artists, live events, creators, and entertainment brands. Laylo provides tools to capture and own fan audiences (via landing/drop RSVP pages, Instagram DMs & comments capture, SMS and email messaging, presave and Spotify integrations, Shopify and ticketing integrations), run ticket/merch/music drops, recover abandoned purchases, automate messaging, segment fans, and measure revenue attribution. The company markets to artists, festivals, labels, managers, and creators and is used by 10,000+ customers; it emphasizes drops, touring suite, AI agents, and integrations with music and ticketing platforms.

📋 Description

• Design and scale Laylo's growth engine from $XM to $50M+ • Own the growth model, forecast, growth targets, and multi-channel strategy • Set growth direction, move key metrics, and build the team and systems to compound results • Report directly to the CEO and collaborate with Product, Engineering, Design, Partnerships, and Sales • Design and optimize full-funnel growth across acquisition, activation, retention, and monetization • Partner with Product and Engineering on viral and network-effect loops, including sharing, invites, referrals, and templates • Build partner-led growth motions with measurable sourced pipeline and ARR • Scale content formats and creator collaboration programs for qualified inbound • Adapt U.S. growth playbooks for EU/UK, LATAM, and Australia • Build and lead the growth team • Establish experimentation infrastructure, dashboards, and weekly reporting • Run 2–5 experiments per week, measure results, and scale winners • Deliver weekly KPI and growth reporting to the CEO • Launch and scale 2–3 repeatable growth motions • Improve conversion, activation, and retention metrics and tie work to outcomes • Build predictable channel engines with clear unit economics • Establish experimentation infrastructure targeting 10+ tests per week • Launch localized go-to-market in 2–3 international markets

🎯 Requirements

• 4+ years of growth experience scaling a SaaS company through $10M-$20M+ ARR (Series A/B stage) • Track record of measurable growth outcomes such as 3x+ ARR growth or <6-month payback periods • Experience building and scaling growth functions across acquisition, activation, retention, monetization, and referral • Background leading growth at product-led or self-serve SaaS companies • Analytical and data-literate, with experience using PostHog, Google Analytics, Amplitude, or Mixpanel • Active use of modern AI tools for content ideation, editing, creative iteration, analytics, automation, and rapid prototyping • Ability to design a growth model and execute hands-on, including building landing pages • Experience scaling PLG, partnerships, or creator-led growth motions • Comfort personally shipping content, building partner kits, and running campaigns • Proven track record of attention-grabbing marketing initiatives, campaigns, or stunts • Creativity, resourcefulness, storytelling, data-driven experimentation, comfort with ambiguity, collaboration, and strong communication • Must have personally owned revenue/ARR targets or growth OKRs at a SaaS company • Experience at a company that achieved product-market fit and scaled past $10M ARR

🏖️ Benefits

• Remote work • Asynchronous work culture • Daily 30-minute standup and team-specific meetings throughout the week

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