Vice President, Content Strategy, Distribution

🕒 October 20

🗽 New York, Texas – Remote

🗽 New York – Remote 🤠 Texas – Remote

💵 $165k - $200k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 21 days.
• Jobs at this company usually fill in 21 days.
• Reposted 2 times.

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LEARFIELD

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚽ Sports

📱 Media

📣 Marketing

Sports • Media • Marketing

LEARFIELD is a leading company in the college sports and live events industry, specializing in connecting brands and collegiate athletics with fans. They offer a wide range of solutions including sponsorship, ticketing, licensing, digital marketing, and publishing. LEARFIELD engages over 150 million fans across the United States, leveraging media, technology, and data to create value for university partners and venues. Their services also include developing NIL (Name, Image, Likeness) opportunities, strategic multimedia rights, and enhancing fan experiences through exclusive content and merchandise. With a strong focus on diversity and inclusion, LEARFIELD is a key player in the sports industry, working with schools, venues, and brands to maximize their reach and engagement.

📋 Description

• Lead the overall content vision and strategy across a portfolio of collegiate athletic properties, particularly Big Ten schools • Develop student-athlete content strategies with NIL, athlete marketing, and school teams • Lead, develop, and mentor a distributed team embedded within partner athletic departments • Build relationships with athletic department leadership, school social teams, creators, coaches, athletes, and other stakeholders • Develop property-specific content strategies aligned with brand, audience, priorities, and commercial objectives • Grow audience engagement, content inventory, social performance, and revenue • Develop branded content opportunities with sales and revenue teams • Identify scalable content products, formats, franchises, and revenue opportunities • Establish content KPIs and measurement frameworks; use audience and performance data to improve strategy and investment • Evaluate performance across schools, platforms, campaigns, and content franchises and provide actionable recommendations • Establish best practices for short-form video, social content, branded content, original programming, and emerging formats • Ensure content reflects each school’s voice, culture, and identity while maintaining portfolio-wide quality • Create scalable processes and tools to replicate successful strategies across properties • Collaborate with branded content, production, sales, distribution, marketing, and internal teams • Increase the value of owned and social platforms through programming, organic distribution, audience development, and optimization • Monitor trends across college sports, social media, digital video, streaming, and media • Provide strategic direction, coaching, and mentorship to property content teams • Establish standards for storytelling, voice, tone, quality, and brand alignment • Lead competitive and industry research • Shape Learfield’s broader content and owned media strategy, including scalable platforms and products • Support senior leadership with strategic planning, business reviews, board presentations, and company-wide initiatives • Partner on budget and resource allocation • Connect stakeholders and resources to solve challenges and unlock opportunities • Build and maintain trusted stakeholder relationships and navigate complex priorities

🎯 Requirements

• 15+ years of experience in content, media, sports, entertainment, branded content, or a related field • Significant experience leading content teams and developing content strategies for major brands, media platforms, sports properties, or entertainment organizations • Strong leadership, mentorship, and team-building skills, with a track record of developing high-performing, distributed teams across multiple properties, markets, or organizations • Experience with analytics platforms such as Zoomph, project management systems such as AirTable, Meta Business Suite, TikTok Analytics, and YouTube Studio preferred • Deep understanding of college athletics and the college sports media landscape, including the culture, audiences, and business dynamics of Power Four programs, particularly Big Ten institutions • Strong understanding of social platforms, digital video, streaming, and emerging media formats • Demonstrated ability to develop content strategies that drive audience growth and commercial results • Experience developing branded content and working closely with sales teams, advertisers, and commercial partners • Experience working directly with senior executives, clients, athletic department leadership, and other high-level stakeholders • Strong understanding of the intersection of content, audience, and commercial strategy • Demonstrated ability to use audience and performance data to inform content strategy, investment, and optimization • Exceptional communication, writing, and presentation skills • Ability to operate at both strategic and executional levels • Proven ability to build trusted relationships and operate effectively in a complex, multi-stakeholder environment • Willingness and ability to travel overnight regularly to partner schools, industry events, and key meetings

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Health Savings Account • Life Insurance and Other Insurance Plans • Flexible Paid Time Off (minimum 10+ days annually) • Parental Leave • 20 Paid Holidays • 401(k) + Match • Short/Long Term Disability • Annual discretionary bonus and/or sales compensation based on individual and company performance (eligibility may apply)

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