Growth Marketing Manager – Genotyping Solutions

🔥 27 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💻 Solutions Engineer

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LGC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1842

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

Biotechnology • Pharmaceuticals • Science

LGC is a global leader in life science tools, partnering with customers to provide innovative solutions for some of the world's most complex challenges. The company specializes in diagnostics and genomics, offering products and services that improve the safety of food, medicines, and the environment. LGC's expertise extends to nucleic acid therapeutics, biosearch technologies, and reference standards, supporting accurate diagnostics and safety compliance. Their commitment to science and public health is evident in their response to global pandemics and contribution to conservation efforts using genotyping technologies. By collaborating with end-user labs, biopharma, and academic institutions, LGC continues to advance precision medicine and enhance global health standards through research, proficiency testing, and the development of new technologies.

📋 Description

• Develop and execute integrated marketing campaigns (digital, email, content, events) across multiple genotyping product and services • Deliver full-funnel, multichannel campaigns (digital, content, events, email) that support strategic account growth, cross-sell, and upsell objectives - including the development of automated nurture streams to engage prospects and move leads efficiently through the funnel. • Develop and implement organic social media strategies, including the creation of template LinkedIn posts and guidance to support consistent messaging and engagement across the wider LGC commercial team. • Support high-impact product launches with tailored go-to-market campaigns, working in close collaboration with Product Management and Commercial teams. • Planning and organisation of tradeshows and industry events, including logistics, booth preparation, promotions, collateral, and cross-functional coordination to ensure seamless execution. Attending at least one to two events per calendar year. • Drive new business and expansion through account-based marketing (ABM) strategies tailored to high-priority segments and customer needs. • Collaborate with Sales and Product Management to ensure messaging, targeting, and timing are fully aligned with business priorities. • Apply a test-and-learn mindset to campaign development, using experimentation to optimise messaging, channels, and tactics and iterating based on performance insights. • Manage campaign-related lead imports and perform initial QA checks to ensure leads are routed correctly and follow-up can proceed smoothly - partnering with the Marketing Operations team where needed for system support. • Collaborate with distribution teams to support growth within indirect channels, ensuring alignment on messaging, targeting, and campaign strategy. • Collaborate with Sales to develop and deliver sales enablement materials (e.g. sell sheets and follow-up templates) that support effective outreach, improve conversion, and reinforce campaign messaging. • Proactively build internal and external networks to gather Voice of Customer (VoC) insights and identify Key Opinion Leaders (KOLs) - helping to shape campaign messaging, uncover unmet needs, and strengthen go-to-market strategies. • Clearly communicate marketing plans, priorities, and campaign outcomes to internal stakeholders through regular updates, dashboards, and presentations - ensuring alignment, transparency, and shared accountability across teams. • Create high-quality content including application notes, case studies, sales enablement tools, and campaign assets aligned to partner and customer needs. • Monitor and report on campaign performance (MQLs, conversion rates, ROI), providing insights and recommendations to improve impact. • Use AI tools and marketing automation platforms to scale execution and enhance targeting, segmentation, and content efficiency. • Contribute to the continuous improvement of marketing processes, systems, and best practices across the wider team. • Build strong cross-functional relationships and act as a strategic marketing partner to internal stakeholders.

🎯 Requirements

• Experience in B2B marketing, preferably in the agrigenomics, life sciences, diagnostics, or healthcare technology sectors. • Exposure to campaign planning and execution, with a clear understanding of demand generation, lead nurturing, and sales enablement. • Comfortable working across a broad product portfolio and managing multiple projects simultaneously. • Excellent prioritisation skills with the ability to assess urgency vs. impact and act accordingly. • Strong collaboration and communication skills, with experience working cross-functionally across Sales, Product, and Marketing teams. • Growth mindset with a proactive, solution-focused approach and a desire to continuously improve. • Experience using marketing automation and CRM platforms (e.g. HubSpot, MCAE, Salesforce) and project management system (Asana). • Analytical mindset with the ability to interpret data and translate insights into actionable improvements. • Self-starter who thrives in a fast-paced, dynamic environment and can work independently while staying aligned to team objectives. • Fluent in English; additional languages a plus.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities