Senior Marketing Manager, Distribution & Partnership Marketing

Job not on LinkedIn

🔥 3 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

⏰ Full Time

🟠 Senior

🔗 Supply Chain

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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LGC

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1842

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

LGC is a global leader in life science tools, partnering with customers to provide innovative solutions for some of the world's most complex challenges. The company specializes in diagnostics and genomics, offering products and services that improve the safety of food, medicines, and the environment. LGC's expertise extends to nucleic acid therapeutics, biosearch technologies, and reference standards, supporting accurate diagnostics and safety compliance. Their commitment to science and public health is evident in their response to global pandemics and contribution to conservation efforts using genotyping technologies. By collaborating with end-user labs, biopharma, and academic institutions, LGC continues to advance precision medicine and enhance global health standards through research, proficiency testing, and the development of new technologies.

📋 Description

• Develop and execute commercial marketing strategies for LGC’s Diagnostics & Genomics portfolio • Lead co-marketing plans and joint commercial initiatives with strategic IVD platform providers, laboratory networks, pharma sponsors, distributors, and other B2B partners • Translate global product, portfolio, and brand strategies into partner-specific messaging and value propositions • Develop partner enablement materials, sales presentations, campaign toolkits, launch assets, and technical crosswalk content • Manage day-to-day marketing communications with priority partners, including business reviews, performance reporting, action tracking, and escalation • Develop and deploy regional channel marketing strategies to strengthen distributor engagement, customer adoption, share of voice, and commercial pull-through • Support sales accounts and distribution networks with trade marketing programs, product positioning, campaign assets, launch support, and segment initiatives • Build multichannel demand generation and account-based marketing programs for laboratory segments, pathology networks, channel partners, and priority customers • Monitor market, channel, and customer insights to identify growth, retention, cross-sell, and customer journey opportunities • Lead cross-functional execution across commercial, product, digital, medical, regulatory, legal, quality, supply chain, and regional teams • Ensure promotional materials, partner programs, and campaigns meet healthcare, regulatory, quality, and compliance requirements • Define and track KPIs including campaign performance, lead quality, pipeline contribution, adoption metrics, and ROI • Prepare performance updates, insights, and recommendations for marketing leadership and commercial stakeholders • Identify process improvements, governance opportunities, and reusable templates

🎯 Requirements

• Bachelor’s degree in Life Sciences, Clinical Biochemistry, Marketing, Business, Communications, or a related discipline; equivalent relevant experience may also be considered • Significant progressive experience in commercial marketing, channel marketing, product marketing, alliance marketing, or demand generation within IVD, laboratory diagnostics, life sciences, medical technology, healthcare, or another complex B2B environment • Ability to translate scientific, technical, and commercial information into clear value propositions, partner messaging, and customer-facing marketing assets • Experience developing campaign plans, sales enablement materials, launch support, account-based marketing programs, and performance reporting for commercial stakeholders • Strong understanding of regulated marketing environments and quality, legal, regulatory, and brand governance • Proficiency with Microsoft Office applications, particularly Outlook, Word, Excel, and PowerPoint • Experience with CRM, marketing automation, analytics, or project management tools is advantageous • Willingness to travel both nationally and internationally at least 40% • Advanced degree, MBA, or additional commercial, marketing, life sciences, or diagnostics qualification is desired • Experience with distributors, strategic alliances, channel partners, laboratory networks, pharma sponsors, or platform providers is desired • Knowledge of immunoassay workflows, molecular testing, clinical biochemistry, core laboratory diagnostics, quality assurance applications, or adjacent diagnostic markets • Experience using Salesforce, Pardot/MCAE, HubSpot, Power BI, Asana, or similar platforms • Strong business acumen, including segmentation, pipeline development, forecasting, pricing considerations, and campaign ROI measurement

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