VP, Product – Growth Experimentation

Job not on LinkedIn

🔥 4 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Own the free-member funnel from first-session activation through engagement and retention across global markets • Oversee Life360’s growth experimentation program as a hands-on product leader • Build hypothesis trees across acquisition, activation, onboarding, engagement, and retention • Allocate experimentation capacity and identify opportunities that drive incremental member growth • Select appropriate experimental methods, including A/B/n tests, multi-armed bandits, and long-term holdouts • Apply statistical discipline to power, minimum detectable effect, guardrails, interference, network effects, novelty effects, and causation • Build reusable experimentation playbooks, templates, and standards • Partner with Data Science and Engineering to improve the experimentation platform and instrumentation • Produce clear experiment readouts and make ship, iterate, or kill decisions • Build durable institutional learning records • Protect member trust and ensure experiments create genuine member value • Use AI throughout the workflow from hypothesis generation through analysis, readouts, and shipped experiments • Define AI-native experimentation practices at Life360 • Collaborate with Engineering, Design, Data Science, Analytics, Lifecycle Marketing, Performance Marketing, and adjacent product teams • Lead and develop direct reports and help raise experimentation quality and velocity across teams

🎯 Requirements

• 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale • Experience in a business with tens of millions of users and accountability for moving top-line outcomes • 10+ years managing high-performing teams that delivered outcomes • Ability to recognize, grow, and retain talented individuals • Strategic ownership and execution ability in highly ambiguous problem spaces • Ability to decompose strategy into clear direction and shippable milestones • Ability to make explicit prioritization calls under constrained capacity • Ability to design and defend metric frameworks and primary metrics • Deep experiment-design fluency, including power, minimum detectable effect, guardrail metrics, A/B/n testing, multi-armed bandits, holdouts, sequential-testing pitfalls, interference, network effects, novelty, correlation, and causation • Track record of moving activation, engagement, or retention through a portfolio of experiments • Ability to distinguish genuine incremental growth from vanity metrics or feature mix shifts • Cross-functional leadership with Engineering, Design, Data Science, and Analytics • Mobile-first consumer fluency across iOS, Android, and international markets • Empathy for families and comfort balancing growth with member trust • Daily substantive use of AI for research, analysis, experiment design, prototyping, drafting, and readouts • Accountability for reviewing and validating AI-generated outputs • Ability to build reusable AI prompts and workflows • Commitment to continuous learning as AI tooling evolves

🏖️ Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees) • Life and disability insurance and supplemental medical and dental plans for Canadian employees • 401(k) plan with company matching program in the US • RRSP with DPSP plan for Canadian employees • Paid parental leave • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Flexible PTO • Companywide holidays throughout the year • Summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership and Tile trackers • Remote work environment as a Remote First company

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