Senior Marketing Analyst

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

📊 Marketing Analyst

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LifeStance Health

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Private Equity Round on 2016-12

Consulting • Insurance • Healthcare

LifeStance Health is a provider of comprehensive mental health services, offering care through in-person and telehealth appointments for various mental health conditions such as anxiety, depression, ADHD, and more. With a large network of licensed clinicians, including psychiatrists, psychologists, and therapists, LifeStance Health tailors care plans to fit individual needs. The company accepts a wide range of insurance plans, making mental health care accessible to a broad audience. Services include therapy, psychiatric evaluations, medication management, and psychological testing across numerous states.

📋 Description

• Lead Braze email and SMS campaign analytics, including campaign performance measurement, A/B test design and analysis, and audience and segmentation analysis • Own Invoca call tracking reporting and conversion analysis, connecting inbound call activity to marketing campaigns and patient acquisition outcomes • Analyze website and digital behavior in Heap, including traffic, session quality, funnel progression, and conversion insights • Partner with Data Engineering on event taxonomy and tracking accuracy • Support paid media attribution across Google Ads and other channels, including offline conversion measurement • Design and maintain Power BI dashboards and reports for Marketing, Growth, and leadership stakeholders • Develop and standardize marketing KPIs and attribution methodologies across marketing platforms • Use SQL on enterprise datasets such as AWS Redshift to extract, validate, and transform marketing, engagement, and conversion data • Translate business questions into analytics and drive data-informed decisions with cross-functional teams • Own day-to-day marketing channel measurement and reporting • Contribute to marketing data governance, including metric definitions, audience and suppression logic, and data quality

🎯 Requirements

• Bachelor’s degree with 5+ years experience, or Master’s degree with 3+ years, in marketing analytics, digital analytics, business intelligence, growth analytics, or data strategy • 3+ years of hands-on experience developing enterprise dashboards and data visualizations in BI tools; Power BI proficiency required • 3+ years of SQL use on large, complex datasets • 2+ years of independently designing executive-level analytics and reporting solutions • 3+ years of independently leading analytics engagements with cross-functional teams • Proven ability to engage stakeholders, align analytics solutions with business priorities, and drive adoption of insights • Strong domain expertise in marketing analytics, digital marketing performance, customer acquisition, attribution, funnel optimization, customer engagement, or lifecycle marketing • Experience with digital/behavioral analytics, CRM/customer engagement, call tracking, and paid media platforms or comparable tools • 3+ years of experience with cloud-based data platforms and enterprise data architectures • Legally authorized to be employed in the United States • Ability to perform the stated physical requirements, including lifting and/or moving objects up to 25 pounds

🏖️ Benefits

• medical, dental, vision, AD&D, short- and long-term disability, and life insurance • 401k retirement savings with employer match • paid parental leave • paid time off • holiday pay • Employee Assistance Program • competitive bonus plan