Senior Lifecycle Manager, Engagement

🕒 August 5

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Little Sleepies

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🛒 Retail

👗 Fashion

B2C • Retail • Fashion

Little Sleepies is a family-oriented brand specializing in exceptionally soft sleepwear, daywear, and home essentials. Their products are made from the innovative Lunaluxe™ bamboo fabric, offering both comfort and adorable designs. The company's mission is to provide families with high-quality, functional sleepwear that promotes snuggling and restful sleep.

📋 Description

• Own the strategic roadmap for on-site and off-site acquisition methods, including pop-ups and lead-generation hooks • Lead the evolution of always-on Welcome, Lead Conversion, and Abandon automations • Identify and design lifecycle touchpoints to convert, engage, and delight families • Implement 0P data collection, gamification, AI, and predictive modeling for data-driven personalization • Partner with Site/PMO, Paid Media, Merchandising, Brand, and Retention & Loyalty teams across the funnel • Ensure accountability for performance, data analysis, list health, hygiene, inbox placement, actionability, and compliance • Operationalize A/B and multivariate testing to improve engagement and conversion • Report directly to the Director of Lifecycle

🎯 Requirements

• 6+ years of experience in Lifecycle Marketing, CRM, or Growth, preferably in fast-paced B2C e-commerce or D2C • Proven track record building strategic roadmaps and learning agendas that drive measurable channel growth • Deep experience with customer engagement platforms such as Klaviyo, Bloomreach, or Iterable • Foundational understanding of data schemas and APIs • Comfort working with data scientists to productize machine learning models, such as propensity modeling or recommendation ranking • Expert-level knowledge of A/B testing • Ability to translate complex data into actionable insights • SQL skills are a major plus • Knowledge of email and SMS best practices and global regulations, including GDPR, CCPA, and TCPA • Proactive, detail-oriented self-starter who thrives in a collaborative environment and innovates • Must reside within the United States • Position is not eligible for visa sponsorship

🏖️ Benefits

• Free pajamas & Play product when you join and every year on your work anniversary • Generous employee discount all year long • Health, dental, and vision insurance • Paid time off • Vacation • Sick days • Paid holidays • Short- and long-term disability • Life insurance • 401(k) • Employee Assistance Program • Flexible Spending Accounts • Home office stipend • Internet stipend • Company discount • Team building activities • Company-issued computer • Supportive environment that fosters and encourages new ideas and innovation