Vice President of Sales – Foodservice

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $210k - $225k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Little Leaf Farms

WebsiteLinkedInAll Job Openings

51 - 200 employees

🌾 Agriculture

🍽️ Food & Beverage

Agriculture • Food & Beverage

Little Leaf Farms is the country’s #1 brand of packaged lettuce sustainably grown through controlled environment agriculture. The company is on a mission to transform the way food is grown through peri-urban agricultural practices designed for the modern world. Using advanced greenhouse technologies, Little Leaf Farms grows fresh, sustainably farmed lettuce throughout the year, utilizing captured rainwater, natural sunlight, and solar-powered energy in their hydroponic farming methods. Their baby greens are harvested without human contact and are free from chemical pesticides, herbicides, or fungicides.

📋 Description

• Define and lead the go-to-market strategy and product line development for foodservice sales • Identify, evaluate, and secure new business opportunities across the foodservice landscape, including chain accounts, regional operators, and emerging concepts • Cultivate and expand executive-level relationships with key customers and partners • Guide strategic business reviews and collaborate on long-term planning and solution development • Build, mentor, and manage a best-in-class sales team • Foster a performance-driven culture focused on accountability, results, and professional growth • Lead sales forecasting, budgeting, and P&L accountability for the foodservice segment • Work closely with finance, operations, and executive leadership • Oversee and optimize the entire sales cycle and methodology, including pipeline development, customer engagement, and CRM utilization • Partner with marketing, R&D, supply chain, and production on demand generation, innovation, product availability, and customer success initiatives • Monitor industry trends, competitive activity, and customer dynamics • Represent the company at industry events, trade shows, and conferences • Partner with Compliance and Production to align programs with customer food safety and quality expectations • Facilitate compliance support for documentation, inquiries, and transparency • Provide strategic sales leadership and coordination during product recalls

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Sales, or related field • 10+ years of progressive sales leadership experience in the foodservice industry • Proven track record of success managing large territories and high-value accounts • Deep knowledge of the foodservice ecosystem, including operator, distributor, and broker relationships • Exceptional leadership, communication, and negotiation skills, with the ability to influence at all levels • Demonstrated ability to think strategically while executing tactically in a fast-paced, growth-oriented environment • Proficiency in sales analytics, forecasting tools, and Microsoft Office • Willingness to travel up to 70% to support customer engagement and team leadership efforts

🏖️ Benefits

• Bonus • Fully remote work arrangement

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