Principal Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $159.5k - $234.5k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

LiveRamp

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📣 Marketing

💰 Series C on 2013-03

Marketing

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers.

📋 Description

• Own the go-to-market strategy for the Identity portfolio • Develop a clear view of market opportunity, target customers, differentiated value, commercial model, and path to growth • Serve as a senior strategic partner to Product leaders and executives • Bring customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions • Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem • Translate complex technology into customer value • Define and evangelize the role and value of Identity across LiveRamp, customers, partners, and the broader ecosystem • Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert • Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization • Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to turn pipeline, bookings, adoption, usage, customer feedback, and growth barriers into action • Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand • Diagnose underperformance and coordinate teams to improve results • Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points • Partner on early adopter and launch programs • Influence senior leaders across Product, Commercial, Marketing, and other functions without direct authority • Serve as a visible Identity thought leader within LiveRamp and externally

🎯 Requirements

• Significant experience at the intersection of technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting/sales engineering, product strategy, or a related discipline • Significant adtech, martech, or data-driven marketing experience • Deep knowledge of Identity and its role across the advertising and marketing ecosystem • Technical curiosity and ability to understand how products work • Ability to establish credibility with Product, technical teams, customers, and partners • Experience engaging directly with enterprise customers • Understanding of market demand, product-market fit, commercialization, adoption, usage, and growth • Ability to use market intelligence, customer insight, competitive information, and commercial performance data to influence decisions • Ability to create structure in ambiguous environments, make tradeoffs, establish priorities, and move complex cross-functional initiatives forward • Executive presence and strategic judgment to partner with senior Product and Commercial leaders • Ability to build alignment without direct authority • Ability to serve as a visible subject matter expert and evangelist • Deep expertise in identity resolution, identity infrastructure, data collaboration, or related adtech/martech capabilities • Experience in a customer-facing technical role such as solutions consulting, sales engineering, product management, technical product marketing, or solution architecture • Experience taking complex technology from early product stages through general availability, adoption, and scale • Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs • Experience using pipeline, revenue, adoption, usage, and customer data to evaluate product or go-to-market performance • Experience developing executive-level narratives and presenting to senior internal and external audiences • Experience operating across global, highly cross-functional organizations

🏖️ Benefits

• Flexible paid time off • Paid holidays • Options for working from home • Paid parental leave • Medical, dental, vision, life and disability benefits • Employee assistance program • Voluntary benefits • Healthy lifestyle perks programs • Career growth benefits and programs • 401K matching plan—1:1 match up to 6% of salary • In-person and virtual events, including game nights, happy hours, camping trips, and sports leagues