Senior Director, Performance Marketing Operations – O&O Lead Generation

Job not on LinkedIn

🔥 10 hours ago

🏄 California, Colorado, +9 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🤠 Texas – Remote ⛷️ Utah – Remote

💵 $135k - $150k / year

⏰ Full Time

🟠 Senior

🎣 Lead Generation

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Local Hero

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

☁️ SaaS

🤝 B2B

💰 $4.2M Venture Round - Local Hero on 2025-07

Marketing • SaaS • B2B

Local Hero is a local-marketing platform that helps franchise owners and agents drive sales with hyper-local, brand-approved digital ad campaigns, live inbound consumer calls, and real-time leads. The SaaS app offers templated, location-specific campaigns that launch quickly with minimal corporate support, programmatic ad delivery across premium digital channels, and tools to protect brand consistency while enabling franchise-level advertising. It emphasizes ease-of-use, fast turnaround, and cost-efficient, pay-per-campaign pricing for local operators.

📋 Description

• Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs • Translate executive priorities into scalable operational plans and measurable business outcomes • Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency • Drive cross-functional accountability and identify operational bottlenecks • Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels • Ensure programs launch accurately, efficiently, and on schedule • Partner with leadership to prioritize operational investments and growth opportunities • Own operational reporting frameworks, KPIs, dashboards, forecasting, and performance reporting • Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency • Translate complex data into actionable recommendations for executive leadership • Drive continuous optimization across acquisition channels through data-driven decision making • Oversee tracking architecture, attribution, QA processes, and reporting infrastructure • Ensure accurate measurement from traffic source through lead generation, conversion, and revenue • Partner with development and technology teams to improve system capabilities and scalability • Champion automation and process improvements • Serve as operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations • Lead complex cross-functional initiatives involving internal teams and external partners • Ensure alignment around priorities, timelines, and business objectives • Build operational discipline while fostering collaboration and accountability • Build an operational organization capable of supporting sustained growth across the O&O performance marketing business

🎯 Requirements

• 7+ years of progressive performance marketing experience • Significant experience in an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs • Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required • Demonstrated leadership experience managing complex, cross-functional initiatives • Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models • Strong understanding of CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality • Advanced analytical skills • Exceptional proficiency in Excel/Google Sheets • Hands-on media experience in one or more digital media platforms such as Google, Meta, or TikTok • Knowledge of AI-powered call center or voice agent programs • Ability to thrive in an entrepreneurial, fast-moving environment • Must reside in Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, or Utah • Relocation assistance is not provided

🏖️ Benefits

• Remote work available with the possibility of onsite or hybrid if in commuting distance of the Boulder, CO office • Flex PTO plan • Generous holidays including a reduced schedule between Christmas and New Year’s • Strong health plans • Dental and vision premiums covered for employees • Flexible Spending Accounts Plan • Matching traditional and Roth 401k • Employee Assistance Program • Supplemental tenure-based leave: self-care and family first • Life Insurance • Legal Assistance plan • Pet Insurance discount through the ASPCA • In-person and virtual connection points for culture building