Vice President, Marketing

Job not on LinkedIn

🔥 21 hours ago

🇺🇸 United States – Remote

💵 $275k - $335k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Loyal

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Loyal is a comprehensive digital healthcare platform that integrates various touchpoints for patients and providers. Their solutions include data management, digital engagement, CRM campaigns, self-scheduling, and conversational AI, which are designed to optimize healthcare operations, improve patient engagement, and enhance care search and scheduling. Loyal focuses on making healthcare seamless by unifying provider and location data, managing reputation and directory listings, and offering robust machine learning and natural language processing capabilities to improve healthcare outcomes. The platform facilitates improved communication and retention through omni-channel engagement and feedback analysis, serving prominent healthcare organizations to streamline operations and drive better patient experiences.

📋 Description

• Build out Loyal's consumer and veterinary marketing capabilities for the anticipated launch of LOY-002. • Own the marketing and communications plan end to end, including category strategy, audiences, channels, messaging, and brand presence. • Build a new medicine category for veterinary professionals and consumers. • Develop early messaging and positioning for aging care. • Define target audiences and the best ways to reach them. • Build concrete launch plans and define pre-approval success metrics. • Build and prepare the marketing team as launch approaches. • Establish capabilities to educate veterinary professionals, drive consumer demand, and grow awareness of Loyal. • Own company communications and set strategy for communicating the R&D pipeline, publications, partnerships, and Loyal's role in longevity and senior dog care. • Report to the VP of Commercial and lead the existing marketing team of two.

🎯 Requirements

• You've built a marketing function from the ground up. • You've marketed to both consumers and professionals; healthcare or animal health experience is a plus. • You've taken a product to market and can talk specifically about what you'd do differently next time. • Strong taste and opinions about brand, balancing credibility and rigor with veterinary professionals and warmth and accessibility with consumers. • Comfortable setting strategy with an executive team and working the tactics. • You've hired and developed marketers. • Able to operate without a scoreboard while defining key metrics. • Diverse marketing background across both consumers and professionals. • Demonstrated track record of successful launches. • Strong team leadership and team-building ability. • Experience in a regulated category is a bonus, not required. • Experience building something people talked about without a large paid budget is a bonus, not required.

🏖️ Benefits

• Full-coverage health insurance — medical, dental and vision — for you and your dependents • $1,000 home office equipment stipend • $1,200/year learning budget for books, courses, etc. • $250/month wellness budget for gym, cleaners, spa, food, etc. • All 3-day weekends are turned into 4-day weekends • Unlimited vacation and paid holidays • Paw-ternity leave — adopt a dog and get a day off with your new family member • Competitive salary • Company equity options grant for new hires