Director, Demand Generation

🔥 0 minutes ago

🌲 North Carolina, Pennsylvania – Remote

🌲 North Carolina – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

LRN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Venture Round on 2018-12

Consulting • Healthcare • Marketing

LRN is a company that provides comprehensive ethics and compliance management solutions designed to inspire ethical, compliant workforces. The company's flagship platform, Catalyst, offers tools for E&C (Ethics and Compliance) program management, employee engagement, and analytics. LRN supports organizations in implementing effective training modules on topics such as anti-bribery, anti-harassment, anti-money laundering, and data privacy. Their mission is to empower organizations worldwide to advance ethical practices and regulatory compliance through innovative software, training, and analytics. LRN is trusted by over 3,000 organizations globally, helping them monitor KPIs, drive strategic decisions, and boost program effectiveness.

📋 Description

• Develop and own the North America demand generation strategy, focusing on new business acquisition and conversion rate improvement across all funnel stages. • Manage a multi-channel budget. • Lead integrated, multi-channel campaigns across digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR, and in-person events. • Build ABM campaigns that move marketing qualified accounts to sales-ready and deliver insights to Sales. • Build persona-driven campaigns aligned with Sales’ customer insights, Product’s roadmap, vertical priorities, and regional objectives. • Partner with Sales and RevOps to define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel. • Drive engagement and response by building assets, workflows, and sequences with MarOps. • Optimize paid media performance with agency partners. • Guide BDRs to improve lead follow-up, qualification consistency, and MQL-to-SQL conversion rates. • Work with the Marketing Events Manager on pre-event, event, and post-event initiatives. • Analyze funnel performance and velocity, identify drop-off points, and develop conversion-efficiency initiatives. • Define and implement lead handoff, feedback-loop, and performance-tracking processes between marketing and SDR teams. • Conduct A/B testing, message optimization, and channel performance analysis. • Monitor funnel metrics including impressions, CTR, MQL→SQL rate, and SQL→Opportunity rate; provide actionable recommendations. • Report on performance and ROI and drive continuous improvement initiatives. • Share best practices and insights across the global marketing organization.

🎯 Requirements

• 8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns. • Proven success in optimizing funnel performance metrics in a B2B setting (e.g., MQL conversion, lead-to-meeting rate, etc.). • Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency. • Deep expertise with marketing automation and CRM platforms (e.g., HubSpot) and CRM platforms (e.g., Salesforce). • Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation. • Experience managing agency partners and cross-regional/cross-functional stakeholders. • Experience in B2B SaaS, enterprise software, and/or technology industries. • Strong familiarity with North American enterprise buyer journeys. • Experience in a global marketing organization collaborating with regional counterparts.

🏖️ Benefits

• Flexible PTO plus US public holidays and Sick Time • Medical, Dental and Vision Benefits • Excellent 401K with employer match • Life Insurance, short-term and long-term disability benefits • Health & Wellness reimbursements • Health Saving & Flexible spending account • Employee Assistance Plan