Product Marketing Lead

🔥 13 hours ago

🗽 New York – Remote

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💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 5%

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Logo of Lumana

Lumana

51 - 200 employees

Founded 2021

🏥 Healthcare

🏭 Manufacturing

🏨 Hospitality

Healthcare • Manufacturing • Hospitality

Lumana is an AI video security company that delivers an end-to-end platform combining AI-powered video management software and NDAA-compliant cameras to automate monitoring, generate real-time alerts, accelerate incident response, and surface operational insights from video. Its products include a cloud-based VMS+, on-prem CORE hardware with industrial SSD storage and cloud backup, modern security cameras, and AI features such as threat detection, license plate recognition, AI-powered search, and customizable dashboards for enterprises across education, government, retail, healthcare, manufacturing, and hospitality.

📋 Description

• Own Lumana’s understanding of the market, customers, and competitive landscape • Gather intelligence from customers, competitors, sales, partners, and industry trends • Translate insights into strategic go-to-market recommendations • Define and adjust go-to-market priorities based on customer demand • Develop and evolve differentiated positioning and messaging • Ensure consistent messaging across customer-facing touchpoints • Partner with Product, Engineering, Sales, Marketing, and Customer Success on product launches • Own launch strategy from roadmap through execution and measurable outcomes • Align Product, Sales, Marketing, and Customer Success around GTM priorities • Facilitate prioritization decisions and drive execution with minimal oversight • Equip Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources • Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership • Position Lumana as an industry leader in AI-powered video intelligence • Represent the customer by synthesizing feedback, product usage data, sales insights, and market signals • Advocate for customer needs in messaging, GTM strategy, product prioritization, and roadmap decisions • Report to the VP of GTM Engineering

🎯 Requirements

• 5+ years of experience in B2B SaaS Product Marketing • Proven track record shaping go-to-market strategy with measurable business outcomes • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment • Ability to use market signals, customer insights, competitive dynamics, and business data for strategic decisions • Strong understanding of complex technical products, preferably in AI, computer vision, physical security, infrastructure, or enterprise software • Experience partnering with Product, Sales, Marketing, Customer Success, and executive leadership • Exceptional storytelling, writing, presentation, and messaging skills • Strong analytical skills and understanding of business metrics • Ability to balance long-term strategy with hands-on execution • Ability to build from first principles and operate with limited structure • Strong executive presence and ability to influence cross-functional teams • Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies is nice to have • Experience creating or defining new product categories is nice to have • Familiarity with regulated industries is nice to have • Must live in the Eastern Time Zone, U.S.

🏖️ Benefits

• Variable compensation • Equity / ISO in a fast-growing startup • Top-tier tech and modern sales tools • Remote-first flexibility • Comprehensive medical, dental, and vision coverage • 15 days PTO • 10 paid holidays • Sick leave • 401(k) with 4% employer match • Paid parental leave • $500 home office stipend • Top-tier equipment provided • Flexible hybrid/remote work arrangements depending on location

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