Product Marketing Lead

🔥 13 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $180k - $200k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 5%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lumana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🏥 Healthcare

🏭 Manufacturing

🏨 Hospitality

Healthcare • Manufacturing • Hospitality

Lumana is an AI video security company that delivers an end-to-end platform combining AI-powered video management software and NDAA-compliant cameras to automate monitoring, generate real-time alerts, accelerate incident response, and surface operational insights from video. Its products include a cloud-based VMS+, on-prem CORE hardware with industrial SSD storage and cloud backup, modern security cameras, and AI features such as threat detection, license plate recognition, AI-powered search, and customizable dashboards for enterprises across education, government, retail, healthcare, manufacturing, and hospitality.

📋 Description

• Guide how Lumana positions, launches, and communicates its AI-first video security platform • Translate complex technical capabilities into compelling narratives for decision-makers across industries • Own market, customer, and competitive intelligence and turn insights into strategic recommendations • Define and adjust go-to-market focus based on customer demand and market conditions • Develop and evolve differentiated positioning and messaging across industries, personas, and segments • Partner with Product, Engineering, Sales, Marketing, and Customer Success on product launches • Own launch strategy from roadmap through execution and measurable business outcomes • Align Product, Sales, Marketing, and Customer Success around go-to-market priorities • Drive initiatives from initial market signal through execution with minimal oversight • Equip Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources • Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership • Position Lumana as a leader in AI-powered video intelligence • Represent the customer internally using feedback, product usage data, sales insights, and market signals • Advocate for customer needs in messaging, go-to-market strategy, product prioritization, and roadmap decisions • Report to the VP of GTM Engineering

🎯 Requirements

• 5+ years of experience in B2B SaaS Product Marketing • Proven track record of shaping go-to-market strategy with measurable business outcomes • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment • Ability to interpret market signals, customer insights, competitive dynamics, and business data for strategic decisions • Strong understanding of complex technical products, preferably AI, computer vision, physical security, infrastructure, or enterprise software • Proven success partnering with Product, Sales, Marketing, Customer Success, and executive leadership • Exceptional storytelling, writing, presentation, and messaging skills • Strong analytical skills and understanding of business metrics • Ability to build from first principles and operate with limited structure • Strong executive presence and ability to influence cross-functional teams • Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies is nice to have • Experience creating or defining new product categories or repositioning innovative products is nice to have • Familiarity with regulated industries is nice to have • Must live in the Eastern Timezone, U.S.

🏖️ Benefits

• Variable compensation • Equity (ISO) in a fast-growing startup • Comprehensive medical, dental, and vision coverage • 15 days PTO • 10 paid holidays • Sick leave • 401(k) with 4% employer match • Paid parental leave • Remote-first flexibility • Flexible hybrid/remote work arrangements depending on location • $500 home office stipend • Top-tier equipment provided • Top-tier technology and modern sales tools • Product influence through direct sales feedback shaping the roadmap