Director, Engagement Strategy

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $150k - $206k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lyra Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 $235M Series F on 2022-01

Healthcare • Healthcare Insurance • SaaS

Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

📋 Description

• Lead high-impact initiatives connecting more people to mental health care through data-informed marketing • Report directly to the Senior Director, Customer Marketing • Drive strategic member communication programs across Lyra’s book of business, focusing on large and complex accounts • Manage and mentor a team of 7 Engagement Strategy Managers • Elevate the team from execution to strategic consulting and operational excellence • Shift employers from basic benefits promotion to embedding Lyra’s marketing within broader operational and business goals • Partner with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance • Build scalable frameworks that meet customer needs, drive Net Revenue Retention, and support efficient company growth • Own the team’s annual strategy, budget, and quarterly initiatives • Establish operational strategy and governance, including standardized tools, templates, and AI-enabled processes • Translate data and funnel metrics into customer-facing stories and targeted marketing turnaround plans • Create and maintain scalable marketing playbooks by industry, customer tenure, segment, and product configuration • Analyze and report performance, connecting communication-program results to business impact and customer health outcomes • Maintain sustainable workloads and protect the team’s strategic thinking capacity

🎯 Requirements

• 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing • At least 5 years successfully managing and developing a team • Digital health or fast-growing technology company experience preferred • Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments • Exceptional ability to translate complex data and metrics into compelling strategic insights for internal executives and external client benefits leaders • Demonstrated success in customer-facing roles persuading diverse customer stakeholders to adopt marketing recommendations • Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations • Ability to work independently while proactively managing teams and objectives • Background in healthcare or employee benefits highly preferred • Genuine passion for mental health • Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra for Lyrians; coaching and therapy services • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid parental leave • 401K with up to 3% matching • Monthly tech allowance • Well-being perks and activities • Surprise swag • Regular community celebrations