Senior Product Marketing Manager – Platform

Job not on LinkedIn

🔥 12 minutes ago

🗽 New York, Texas – Remote

🗽 New York – Remote 🤠 Texas – Remote

💵 $120k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Macmillan

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📱 Media

📚 Education

Media • Education

Macmillan is a leading global publishing company and home to a wide range of imprints that publish adult and children’s fiction, nonfiction, and educational materials. Part of the Holtzbrinck Publishing Group, Macmillan also operates Macmillan Learning and Macmillan Education, providing interactive course solutions, higher education content, language learning, and school curriculum publishing across dozens of countries. The company focuses on supporting authors, educators, students, and institutions with world-class content and digital learning tools.

📋 Description

• Develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals • Lead cross-functional launch teams to position new platforms, features, and capabilities • Craft narrative themes that differentiate solutions in the market • Create audience-segmented positioning, personas, and messaging frameworks using use cases and storytelling • Synthesize customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies • Partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks • Supervise and mentor a team of three marketing professionals • Establish priorities, provide continuous coaching, and support professional development • Collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns • Report to the Director, Product Marketing, Platforms

🎯 Requirements

• A college degree or equivalent practical experience • Minimum of 2 years of product marketing experience • Demonstrated experience supervising, coaching, or delegating work to team members • Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization • Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions • Comfort navigating ambiguity and managing complexity while driving projects forward independently • Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams • Preferred: 3 to 5 years of technology product marketing or SaaS experience • Preferred: Working knowledge of Salesforce and PowerBI • Preferred: Experience leveraging AI-supported marketing workflows, tools, and analytics • Preferred: Product Marketing Alliance (PMA) certification • Approximately 10% travel for meetings, events, or campus visits

🏖️ Benefits

• Medical, dental, and vision coverage • Employee Assistance Program • 100% employer-paid life and accidental death and dismemberment (AD&D) insurance • Competitive pay • Bonus plan • Employer contributions to a 401(k) • Education Assistance Program • Paid time off • Sick time • Discretionary days • Paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day • Remote or office-based work options • Professional development support

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