Product Marketing Lead, Payor

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 15%

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Sword Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

Healthcare • SaaS • Artificial Intelligence

Sword Health is a digital health company offering an AI Care platform that combines artificial intelligence with licensed clinicians to provide virtual care primarily for musculoskeletal (MSK) pain, women's health, cardiometabolic health, and mental health. Their platform includes AI-driven digital physical therapy for pain (Thrive), women's health program (Bloom), cardiometabolic program (Pulse), mental health support (Mind), and Predict, an AI engine to identify members at high risk for avoidable surgeries. Sword sells to employers, health plans, unions, consultants & brokers, and individuals, focusing on measurable cost savings, surgical avoidance, and improved clinical outcomes. They emphasize security, privacy, and clinical evidence with peer-reviewed studies and validated ROI.

📋 Description

• Build, define, and scale the future of AI Care across the Payor ecosystem, including Health Plans, Public Sector/Government entities, and Labor & Unions • Serve as the primary go-to-market strategist and storytelling engine for the Payor business • Partner with General Managers to translate AI Care platform capabilities into solution packages for Commercial Health Plans, Public Sector, and Labor/Unions • Align product packaging, value-based models, solution offerings, payor contracting, ASO/FI structures, and trust fund requirements • Map payor buying matrices and create sales playbooks, RFP narrative blocks, pitch tracks, and objection toolkits • Develop positioning and messaging around population health impact, cost-of-care reduction, accessibility, and clinical outcomes • Test and refine positioning across payor channels, pitch meetings, and RFP responses • Own Payor go-to-market assets including executive pitch decks, clinical impact summaries, RFP content blocks, and partnership guides • Conceptualize, launch, and manage integrated full-funnel product and audience campaigns • Equip the Payor Commercial team with value propositions, sales plays, and pitch materials • Collaborate with Demand Gen, Brand, Events, and General Managers on coordinated go-to-market campaigns

🎯 Requirements

• 8+ years of B2B Product Marketing experience • Track record of launching new products, crafting compelling narratives, and driving complex GTM activation • Deep experience marketing into healthcare payors, specifically Health Plans, Public Sector/Government programs, or Labor/Trust Funds • Understanding of medical management, health plan procurement, and member engagement dynamics • Exceptional ability to translate complex technology into clear, credible, clinical, and financially persuasive value propositions for payor buyers • Proven ability to take campaigns from concept to market launch • Experience measuring success by pipeline impact, deal velocity, and contract wins • Ability to work alongside General Managers, Product Managers, and Commercial executives • Ability to develop macro payor category positioning and detailed pitch decks or RFP narratives • Active use of modern AI tools for audience research, messaging variants, deal intelligence, and content production • Demonstrated AI proficiency at least at Level 1 (Explorer)

🏖️ Benefits

• Sword offers additional benefits beyond total compensation; country-specific benefits may vary and will be detailed separately

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