Product Marketing Lead

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $188k - $210k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Possible

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

💳 Fintech

💰 $20M Venture Round on 2022-05

Consulting • Insurance • Fintech

Possible is committed to enhancing financial health for communities by breaking the debt cycle and promoting economic mobility. With a talented team, the company focuses on creating innovative products and services in the financial sector, particularly in areas like credit, banking, and FinTech. Their mission emphasizes making financial well-being accessible to everyone.

📋 Description

• Build and scale a competitive intelligence program monitoring consumer trends, competitors, pricing, fees, features, App Store presence, and go-to-market activities • Partner with leadership and cross-functional teams on product tiering, pricing, packaging, and market positioning • Influence product strategy, positioning, and roadmap prioritization using market, customer, and competitive insights • Define and drive positioning, messaging, and promotional strategy for the Possible platform, products, membership tiers, and features • Own end-to-end go-to-market strategy for new products and features, from customer insights through launch planning and execution • Partner with User Research to define research objectives for product decisions • Use customer insights and quantitative performance data to improve adoption, retention, messaging, satisfaction, and revenue growth • Partner with the CMO, CPO, CEO, Product, Marketing, Operations, PMs, and engineering managers • Report to the Director of Product Marketing • Help shape product portfolio decisions, product packaging, membership tiers, and overall Possible positioning

🎯 Requirements

• 8+ years of relevant professional experience, including at least 6 years of dedicated Product Marketing experience • Proven track record of driving customer research, competitive intelligence, and end-to-end GTM • B2C app and/or subscription-business experience; fintech preferred, with gaming, health and wellness, or ecommerce also considered • Strong messaging and positioning skills, including developing, testing, and translating narratives into in-market assets • Deep experience with product adoption analysis and turning qualitative and quantitative insights into strategy and engagement opportunities • Comfort with data, analytics, and customer research tools such as Sigma, Amplitude, Databricks, and FullStory or similar • Experience gathering and synthesizing audience insights from qualitative and quantitative research • Experience partnering with PMs and engineering managers to translate technical terms into customer-facing benefits and stories • Demonstrated ability to work cross-functionally across Product, Marketing, and Operations • B2C consumer fintech app experience, ideally in lending/credit and/or EWA industries • Experience as a strategy consultant, Product Manager, or Brand Manager, or comparable experience • Ability to read/adapt SQL queries • Payments experience • Experience managing, coaching, or mentoring junior team members • No specific degree required; demonstrated capability and outcomes are valued • Legally authorized to work in the United States

🏖️ Benefits

• Significant stock options • Full benefits • Bonus plan • Commuter benefits • Free drink and food options at the office

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