Director – Advanced Media Partnerships

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🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote

💵 $90k - $120k / year

⏰ Full Time

🔴 Lead

💰 Account Manager

👻 Ghost score 0%

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Lead integrated media strategies and plans for complex B2B clients • Translate business and marketing objectives into channel, audience, investment, and measurement recommendations • Develop cross-channel plans spanning programmatic, publisher buys, trade media, display, video, content syndication, OOH, CTV, broadcast, experiential, and emerging platforms • Define each channel’s role throughout the buyer journey • Lead, coach, and develop media planners and buyers • Partner with activation specialists on execution, optimization, and performance management • Use performance data, market intelligence, audience insights, and measurement findings to recommend optimizations • Collaborate with Demand Strategy, Creative, Analytics, Client Success, Project Management, and other disciplines • Build planning frameworks, tools, standards, and processes • Evaluate emerging channels, platforms, partners, data sources, and planning technologies • Build relationships with media partners and vendors • Lead vendor evaluations and negotiations • Present media strategies, recommendations, and performance insights to senior client stakeholders

🎯 Requirements

• Eight or more years of experience in media strategy, planning, or integrated media • Strong experience developing B2B media strategies and plans for complex or enterprise clients • Deep knowledge of digital and offline media planning, including programmatic, display, video, trade and industry media, content syndication, OOH, CTV, broadcast, and other relevant B2B channels • Experience leading, coaching, or mentoring media professionals • Strong analytical skills and ability to translate findings into optimization recommendations • Experience partnering with channel specialists and activation teams • Strong client-facing experience presenting to director-, vice president-, and executive-level stakeholders • Experience developing partner relationships and negotiating with media vendors • Excellent presentation, communication, and storytelling skills • Familiarity with Bionic, Campaign Manager 360, The Trade Desk, Display & Video 360, 6sense, or Demandbase is a plus • Must be eligible to work in the United States, Canada, or the UK without visa sponsorship

🏖️ Benefits

• Flexible PTO • Summer Fridays • Paid parental leave up to 16 weeks for birthing parents • Closed from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • ChatGPT Enterprise access • Exclusive discounts through Perkopolis

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