ABX Strategist

🔥 8 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👻 Ghost score 15%

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MarketOne International

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

🤝 B2B

📣 Marketing

☁️ SaaS

B2B • Marketing • SaaS

MarketOne International is a global leader in B2B marketing solutions, specializing in services such as strategy and planning, marketing automation, sales development, data reporting and analytics, and marketing technology. With expertise in account-based marketing (ABM), MarketOne offers multilingual teams skilled in generating sales-ready leads and creating comprehensive marketing strategies for its clients. Their approach includes utilizing various Marketing Automation Platforms like Oracle Eloqua, Marketo, and HubSpot to maximize capabilities, alongside a focus on aligning sales and marketing objectives to enhance customer engagement and business outcomes. MarketOne is recognized for its ability to scale quickly, provide actionable insights, and transform marketing processes to align with modern buyer behaviors.

📋 Description

• Develop and maintain quarterly ABX strategies for assigned accounts • Analyze intent data, CRM pipeline signals, website engagement, and channel performance to identify in-market accounts and activation priorities • Define buying group structures within target accounts • Build customer journey frameworks covering messaging, channel selection, and activation intensity across the buyer journey • Plan and guide integrated channel campaigns across search, display, video, paid social, email, CTV, and trade publications • Brief and oversee display advertising across Google Display Network and comparable platforms • Identify and activate audience segments using first-, second-, and third-party data • Contribute to quarterly media plans, placements, targeting specifications, creative rotation, frequency parameters, and channel weighting • Define campaign KPIs and oversee conversion tracking and performance reporting • Design and evaluate A/B and multivariate tests and translate findings into optimization recommendations • Review account engagement and pipeline data to assess buying group coverage, targeting accuracy, campaign performance, stalled accounts, and re-engagement opportunities • Contribute to monthly performance reports covering channel KPIs, buying group progression, and pipeline influence • Present strategy findings and performance updates to client stakeholders

🎯 Requirements

• 5 or more years in a B2B marketing strategy or ABX/ABM role • At least 2 years in an agency or client services environment owning and delivering work to external stakeholders • Deep, demonstrable ABM/ABX expertise grounded in foundational ABM principles and applied through real campaign work • Knowledge of B2B buying group theory and ability to translate it into practical targeting and messaging decisions • Experience building and activating audience segments using first-, second-, and third-party data • Experience with behavioral, demographic, and intent-based targeting approaches • Proven experience planning and executing paid digital campaigns across search, display, social, and video • Working knowledge of the programmatic ecosystem, including DSPs, ad exchanges, private marketplace deals, native, contextual, and connected TV ad formats • Ability to define campaign KPIs, set up conversion tracking, and build performance reporting frameworks • Experience designing and evaluating A/B and multivariate tests • Strong written communication; ability to write strategy documents, briefs, and reports clearly and precisely • Enterprise-scale B2B experience and/or agency-side exposure preferred • Prior exposure to sales development programs and marketing-qualified account to outbound sales handoff preferred • Hands-on fluency with Adtech/Martech platforms such as Demandbase, 6sense, Salesforce CRM, Marketo, Salesforce Engage, The Trade Desk, Meta/LinkedIn Campaign Managers, and Google Ads preferred

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