Senior Marketing Automation Consultant

🔥 0 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build marketing automation programs and manage systems that generate consistent inbound lead traffic • Utilize Marketo or MAP features to increase top-of-funnel lead generation • Manage Salesforce integration with marketing automation systems • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage large data sets while maintaining data health and quality • Monitor key performance metrics and dashboards, escalating when leadership action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics requests and determine appropriate approaches and team members • Advise marketing operations on data requirements for analysis • Visualize data findings to resonate with stakeholders and highlight implications

🎯 Requirements

• 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Must be a U.S. Citizen or able to work in the U.S. without corporate sponsorship • Strong understanding of lead management, lead routing, and lifecycle management • Strategic approach to technology optimization and scalability in marketing • Experience managing large sets of data • Ability to work in a fast-paced, matrixed organization • Program and project management skills • Self-motivated and passionate about marketing automation • Team player • Hands-on experience with dashboards and reporting • Ability to create executive-review presentations/slides • Lead nurturing and lead scoring experience is good to have • Ability to manage expectations across multiple groups • Collaborative, hands-on Marketo and Salesforce best practices

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in this MarTech world • Performance bonuses may be available • Comprehensive benefits package