Senior Marketing Automation Consultant

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $70k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Build marketing automation programs and manage systems to generate consistent inbound lead traffic • Utilize Marketo or MAP features to load the top of the funnel • Manage Salesforce integration with marketing automation systems • Review program requirements and identify optimization areas • Update progress on email marketing campaigns and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations • Manage large sets of data and maintain data health and quality • Monitor key performance metrics and dashboards, flagging leadership when action is required • Manage lead quality, lead scoring, and lead routing in Marketo • Assess ad hoc analytics requests and determine the appropriate approach and team members • Advise marketing operations on data requirements for desired analysis • Visualize data findings for stakeholders and highlight implications

🎯 Requirements

• 3–5 years of Marketo/MAP experience • 2–3 years of Salesforce experience • Must be a U.S. citizen or able to work in the US without corporate sponsorship • Program and project management skills • Hands-on experience with dashboards and reporting • Ability to create slides for executive review • Excellent understanding of lead management, lead routing, and lifecycle management • Experience managing large sets of data • Ability to work in a fast-paced, matrixed organization • Self-motivated and passionate about marketing automation • Team player • Lead nurturing and lead scoring experience is good to have

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Ongoing Training programs • Opportunity to learn and grow in this MarTech world • May be eligible for performance bonuses • Comprehensive benefits package